Coleman Insights Launches FACT360 Music Testing

RADIO ONLINE | Tuesday, October 13, 2015

Coleman Insights launched a new service for the radio industry entitled the FACT360 Strategic Music Test. FACT360 is online music testing that takes advantage of the latest sampling techniques and data collection capabilities while also utilizing the high level of quality control. In addition, because it delivers the same benefits of the FACT Strategic Music Tests that Coleman Insights has provided to its clients for more than 20 years, FACT360 helps radio stations build the most appealing and strategically on-target libraries.

President/COO Warren Kurtzman said, "After more than two years of testing, we are very excited to introduce a new version of our leading library testing service. The needs of the radio industry are changing and we've worked hard to stay on top of the trends when it comes to music research and sample recruitment. More than 90 percent of our library testing clients have already transitioned from FACT to FACT360, giving us confidence that it is now time to share with the rest of the radio industry how we provide programmers with data-driven strategies that help them make the right decisions about the songs they play."

FACT360 Strategic Music Tests use multi-methodological recruitment via landlines, mobile phones and online and then sends qualified respondents to online surveys to provide their feedback about music. Coleman Insights says the approach allows it to utilize better samples than other music testing offerings and deliver its services at a more competitive price point than in the past.