StreamGuys Network Ups CMG Online Radio Presence

RADIO ONLINE | Wednesday, February 3, 2016

StreamGuys has partnered with Cox Media Group to roll out its SaaS streaming platform for live ad-supported broadcasts, on-demand podcasts and detailed business metrics and reporting across its entire radio network. Now live across all 60 Cox Media Group radio stations in 11 markets, StreamGuys has built a toolset around its cloud-based content management and delivery network.

The company's SaaS approach cost-efficiently integrates several recent, StreamGuys SGsuite products and services into the network that enrich streaming player data, accelerate podcast creation, build royalty reporting, and monetize streaming initiatives.

"In StreamGuys, we have found an ideal technology partner that understands the same opportunities we see to evolve our radio products," said Cox Media Group Senior Director of Digital Audience Tim Clarke. "Their infrastructure and technology, along with competitive pricing and expertise in broadcasting, gives us incredible flexibility in the management and delivery of our network-wide streaming initiatives."

Clarke also noted that Cox Media Group's key goal is "ubiquity" and StreamGuys' open architecture assures delivery across all web and mobile platforms to support all listener preferences. It's further bolstered through SGPlayer, an HTML5 multimedia player that is custom-skinned for each station that delivers the relevant information that online audiences seek along side the audio stream.

Beyond live streaming, Cox Media Group is managing its stable of on-demand podcasts using StreamGuys' SGrecast software. SGrecast empowers multiple operators to quickly turn linear broadcasts into Podcasts and side channels of any length, with near-immediate turnaround to consumers. Clarke added SGrecast has been "a phenomenal success," and is used for brief news, traffic and weather in every market and 24/7 rebroadcasts of high-profile shows after initial airings.