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Slacker Radio Adopts XAPP Interactive Audio
RADIO ONLINE | Wednesday, February 24, 2016 |
Internet radio service Slacker Radio and XAPPmedia have announced that Slacker is adding XAPP's Content Discovery service across its stations. The content discoveries are served between music tracks, to promote stations, songs and artists and other features available on Slacker. For example, while listening to the "Today's Hits" station, a listener may be presented with a teaser for related programming.
The preliminary Content Discovery campaigns started in November, 2015, and Slacker Radio delivered an average response rate of more than 11 times higher than mobile audio promotions that relied only on touch for listener interaction. Additionally, 14.8 percent of the total targeted Slacker audience actively engaged with at least one promotion within the first five impressions, thanks to the convenience of XAPP's voice interaction.
Specific examples include:
- Listen Now: Listeners can simply say, "listen now" to immediately play a recommended station Set A Reminder: Listeners can say "Set Reminder" to alert them when a new station is launched.
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