1470 ESPN Desportes Debuts in Allentown
| RADIO ONLINE | Monday, May 23, 2016 |
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iHeartMedia announced today the debut of 1470 ESPN Deportes, an affiliate of ESPN Deportes, the national Spanish-language radio network, on May 26. 1470 ESPN Deportes' programming will include the latest in national and local sports news and play-by-play coverage from Phillies and Eagles games.
"We are excited to welcome 1470 ESPN Deportes and bring 24/7 sports programming to our Spanish-speaking listeners," said Craig Stevens, Senior Vice President of Programming of the Allentown-Reading Region for iHeartMedia. "The launch of 1470 ESPN Deportes offers a unique listening opportunity for local sports fans while providing advertisers and marketers with a great way to connect with a Hispanic audience."
"ESPN Deportes is committed to continue expanding its offerings to U.S. Hispanic sports fans across the U.S., and the new 1470 AM is a result of these efforts," said Jim Roberts, senior director of business integrations for ESPN Deportes. "We are thrilled to bring Allentown and Bethlehem radio listeners the best of sports news, events and commentary that are relevant and in their preferred language, while providing a unique opportunity for advertisers to reach the growing local Hispanic sports fans."
