FM Gets 3x Tune Ins w/Enhanced NextRadio Content

RADIO ONLINE | Tuesday, May 24, 2016

According to data from NextRadio, mobile consumers listening to FM radio prefer a more visually appealing and interactive in-app experience. A year-over-year data analysis shows that listeners tune-in more often and spend significantly more time with radio stations that supplement live FM audio broadcasts with enhanced content. Stations with enhanced content also saw 1.6 times the growth in time spent listening when compared to non-enhanced stations.

An analysis comparing NextRadio usage in 2015 to 2016, found that radio stations creating enhanced in-app experiences -- such as program schedules, social media interactions, contest entries or other visuals -- experienced 3 times the growth in tune-ins when compared to those stations that only displayed a station logo or nothing at all. Tune-ins refers to the number of times a unique listener listens to a FM radio station broadcast through the NextRadio mobile app.

"Stations that leverage the enhanced content options available in NextRadio enjoy a measureable competitive advantage -- they are growing audiences and connecting with their listeners in a fresh and personal way," said NextRadio President Paul Brenner. "Advertisers have much to gain, too, as enhanced content provides endless possibilities to deliver value for consumers-from coupons to find a store nearby to in-store offers -- all with quantifiable results tied in to data attribution reporting."

As of May, 2016, there are 7.1 million NextRadio app downloads. 12,715 stations that tune through NextRadio and consumers have spent almost 16 million hours tuning in their favorite local FM radio within the NextRadio mobile platform.