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Weather Channel Moves to AdLarge for Radio Ad Sales
RADIO ONLINE | Monday, October 24, 2016 |
AdLarge Media signs The Weather Channel to a network radio ad sales agreement, bringing another prominent brand to its expanding roster of partners. As part of the arrangement, The Weather Channel radio network will join The AdLarge ROI Network, an adult network in Nielsen's RADAR. TWC's weather services are currently utilized by more than 100 radio stations in the U.S., including most of the Top 10 markets.
"We are delighted to reunite with the team at The Weather Channel radio network and to welcome them to an AdLarge partnership," stated AdLarge Media Co-Founder/Co-CEO Gary Schonfeld. "This partnership gives AdLarge's advertisers access to listeners of top-rated radio stations across the country."
"We couldn't be happier about working with Gary and his partner Cathy Csukas again," added TWC radio network General Manager Scott Lawrimore."We know they work collaboratively to meet the needs of their partners and advertisers, which yields the results that we want for our brand."
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