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OnStar Joins with IBM's Watson for Mobility Platform


General Motors and IBM have announced a partnership to bring the power of OnStar and IBM Watson together to create OnStar Go, the auto industry's first cognitive mobility platform. Starting in early 2017, OnStar will offer millions of GM drivers the ability to connect and interact with their favorite brands. iHeartRadio will use Watson Personality Insights from OnStar Go to curate personalized experiences that leverage air personalities and local content from radio stations across the U.S.

The OnStar platform will also deliver personalized content through the dashboard and frivers will be invited to share information from their calendars, social graph, location, music preferences and more, to create locally relevant entertainment experiences only available through the power of radio.

"On average, people in the U.S. spend more than 46 minutes per day in their car and are looking for ways to optimize their time," said GM Connected Products and Strategy Executive Director Phil Abram. "By leveraging OnStar's connectivity and combining it with the power of Watson, we're looking to provide safer, simpler and better solutions to make our customers' mobility experience more valuable and productive."

iHeartRadio joins ExxonMobil, Glympse, Mastercard and Parkopedia as the first brands to join the platform.

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