TargetSpot to Handle Streaming Sales for SBS

RADIO ONLINE | Wednesday, February 15, 2017 | 1:08pm CT

TargetSpot, a digital audio ad network, inks a network partnership with Spanish Broadcasting System to become the third party sales network for all of SBS's Spanish radio streaming inventory. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and will enable its advertising partners to reach additional Hispanic listeners across multiple devices.

"SBS has been an amazing partner in the past and we are very happy to become closer. They have strong brands and the most dynamic and innovative strategy in terms of digital audio, TargetSpot is proud to be part of that strategy," said TargetSpot Chief Business Development Manager Thierry Ascarez. "The Hispanic consumer is young and connected, and music is central to their lifestyle and culture. Brands can't afford to play catch up because this audience is too savvy and typically ahead of the general market in terms of media trends. That's why we're continuing to strengthen our partnerships with the leading Hispanic media groups such as SBS to make sure we can help brands keep up with this fast moving audience."

"With this announcement, we emphasize our commitment in growing our strategic partnership with TargetSpot. SBS, throughout the years has consistently led the U.S. Hispanic marketplace with proven and revolutionary audio brands inside the space. Our aggressive digital strategy has continued to play a vital role for our present and future growth. This leads to a constant drive for further development, across all of our product offerings. This commitment to innovate and serve our listening audience, in addition to client partners alike remains ever constant," added SBS Chief Radio Revenue Officer and New York General Manager Eric Garcia.