Home Login RADIO ONLINE RSS Facebook
Advertisement

RAB Offers Sales, Marketing Sessions at NAB Show


The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at this year's NAB Show to be held in Las Vegas on April 22-27. All of the sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall. The four sessions, led by the RAB Professional Development team, feature an array of marketing, and digital executives who will share their perspectives on increasing radio revenue from podcasting monetization to the technological impact on revenue in today's vast media landscape.

"RAB's main objective is growing revenue share for the radio industry from Madison Avenue to Main Street. These upcoming sessions will drive home tactics and ideas for radio sellers to implement in all markets no matter the size," noted RAB President/CEO Erica Farber. "NAB Show attendees will find these sessions invaluable to their future success in the broadcast business."

The Radio Advertising Bureau's sessions are as follows:

Monday, April 24
Digital Strategies Exchange for Radio (11am-3pm)
Making Money With Digital M.E.T. Talk (11:27-11:45am)

Tuesday, April 25
Technology's Impact on Radio's Role, Reach & Revenue (10:15-11:15am)
Small & Medium Radio Markets Idea Exchange (2:30-4:30pm)

Wednesday, April 26
Podcast Spotlight (10:30am-2pm)
Roadmap to Revenue: Multiple Ways Radio Can Monetize a Podcast M.E.T. Talk (12:55-1:10pm)

For more information about the NAB Show and Business of Broadcast Conference click here.

Advertisement

Latest Radio Stories

Eric White Named PD for Charlotte, Raleigh Rock Outlets
Eric White
Eric White
iHeartMedia has appointed Eric "E" White as Program Director for three of its Rock outlets in North Carolina: Alternative WEND (106.5 The End) and Classic Rock WRFX (99.7 The Fox) in Charlotte, and Classic Rock WRDU (106.1) in Raleigh. White steps into the role following the departure of Chris Crowley More

Civic Media Expands into Michigan's Upper Peninsula
Civic Media
Civic Media
Civic Media has announced a major expansion into Michigan's Upper Peninsula through an asset purchase agreement filed with the Federal Communications Commission (FCC) to acquire five radio stations from J&J Broadcasting, based in Iron River, WI. The acquisition will be completed More

WLS-AM Partners with FOX News Audio to Expand Programming
WLS-AM in Chicago
WLS-AM in Chicago
News/Talk 890 WLS-AM has announced a new partnership with FOX News Audio to bring a range of national news and talk content to Chicago radio audiences. The collaboration launched today and includes the addition of The Guy Benson Show, airing live weekdays from 2-5pm, along with hourly More
Advertisement

Veteran Radio Host Dave Randall to Retire After 40 Years
Dave Randall
Dave Randall
After more than 40 years behind the microphone, beloved Southern California radio personality Dave Randall has announced his retirement. Randall, currently heard weekdays on 95.1 KBBY and 103.3 KRUZ in Ventura, will sign off for the final time at the end of July, concluding a storied broadcast career that More

WZGV Charlotte Rebrands as InsideTheGame.bet
WZGV-AM in Charlotte
WZGV-AM in Charlotte
WZGV-AM, formerly known as "ESPN Charlotte 730 The Game," has officially rebranded as "InsideTheGame.bet," becoming the first station in the Charlotte market dedicated to sports betting content. The station's new identity launches in partnership with VSiN, The Sports Betting More

Ray Hopkins Elected to Board of Broadcasters Foundation
Ray Hopkins
Ray Hopkins
The Broadcasters Foundation of America has announced the election of Ray Hopkins, President of Paramount U.S. Distribution, to its Board of Directors. With more than three decades of experience in the media industry, Hopkins brings extensive leadership and distribution expertise to the Foundation's mission More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement