RAB Offers Sales, Marketing Sessions at NAB Show

RADIO ONLINE | Wednesday, February 15, 2017 | 2:15pm CT

The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at this year's NAB Show to be held in Las Vegas on April 22-27. All of the sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall. The four sessions, led by the RAB Professional Development team, feature an array of marketing, and digital executives who will share their perspectives on increasing radio revenue from podcasting monetization to the technological impact on revenue in today's vast media landscape.

"RAB's main objective is growing revenue share for the radio industry from Madison Avenue to Main Street. These upcoming sessions will drive home tactics and ideas for radio sellers to implement in all markets no matter the size," noted RAB President/CEO Erica Farber. "NAB Show attendees will find these sessions invaluable to their future success in the broadcast business."

The Radio Advertising Bureau's sessions are as follows:

Monday, April 24
Digital Strategies Exchange for Radio (11am-3pm)
Making Money With Digital M.E.T. Talk (11:27-11:45am)

Tuesday, April 25
Technology's Impact on Radio's Role, Reach & Revenue (10:15-11:15am)
Small & Medium Radio Markets Idea Exchange (2:30-4:30pm)

Wednesday, April 26
Podcast Spotlight (10:30am-2pm)
Roadmap to Revenue: Multiple Ways Radio Can Monetize a Podcast M.E.T. Talk (12:55-1:10pm)

For more information about the NAB Show and Business of Broadcast Conference click here.