Futuri Media Launches Interactive #engage Platform

RADIO ONLINE | Wednesday, March 1, 2017

Futuri Media has announced the launch of #engage, a suite that gives programmers the tools to add interactive features to a music station. It utilizes the programming tools LDR and Takeover, while combining text messaging, social media and web-based capabilities meant to make station brands more flexible, with customizable options to interact with audiences.

With interactive programming tools, programmers can create voting sessions, allow listeners to control the station's programming within a set of rules and sync it all with playout systems with #engage's automation integration.

Tools include Song Alerts that alert listeners via texts and/or tweets when their favorite songs are about to play. #engage's tools also allow programmers to strategically time automatic social posts with their playlists.

"#engage takes the best of LDR and Takeover, products that have delivered results for nearly 1,000 stations worldwide, adds innovative new features, and turns the whole thing up to 11," said Futuri Media CEO Daniel Anstandig. "The Futuri Media team is incredibly excited to introduce #engage to the market and give our existing clients an even bigger competitive advantage."

All stations currently using LDR or Takeover will be upgraded to #engage in the coming weeks. Futuri Media says clients won't need to do anything on their end to carry existing features over to the #engage platform.