WO to Air First Ever Spanish Final Four Broadcast
| RADIO ONLINE | Wednesday, March 1, 2017 |
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In a first for both Westwood One and the NCAA, the network has announced it will broadcast the 2017 NCAA Men's Final Four in Spanish, the championship's first-ever Spanish-language broadcast on any platform. This event will be produced by Westwood One and presented by Werner Ladder. Coverage can be heard on more than 40 Hispanic radio stations nationwide, WestwoodOneSports.com, and SiriusXM radio.
Westwood One Sports will present full play-by-play Spanish action from the NCAA Men's Final Four on Saturday, April 1, and the National Championship Game on Monday, April 3, live from the University of Phoenix Stadium in Glendale, AZ.
"One of our strategic priorities is to continue to diversify the fan base for college basketball, and a Spanish-language broadcast of our championship on a platform of this magnitude goes a long way towards accomplishing that goal," said NCAA Senior VP/Basketball Dan Gavitt. "We are appreciative of our partnership with Westwood One and grateful for their efforts in expanding the audience for the Final Four."
"We are both honored and excited to be the first media platform to broadcast the Final Four in Spanish," added Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media. "This is an amazing opportunity to showcase our mass reach medium doing what it does best-connecting fans and brands to one of the country's most spectacular sporting events. We are proud to partner with the NCAA and Werner Ladder for this historic event."
