Cumulus Tests New Interactive Tech for Concert Goers

RADIO ONLINE | Wednesday, March 8, 2017

Cumulus Media is trying something new. Nashville's WSM-FM/95.5 NASH ICON will be the first station in America to test iDitty Interactive Souvenirs as an exclusive VIP credential for the LOCASH concert on March 14. The fully interactive VIP laminates offer an enhanced concert experience for LOCASH fans, while connecting them with LOCASH, 95.5 NASH ICON and Reviver Records long after the event. iDitty VIP credentials also provide information about concert attendees for the station, label, band and event sponsors.

The iDitty Interactive Souvenirs will be offered to the first 500 fans in attendance. After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos, real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform. The interactive laminates connect fans with 95.5 NASH ICON, LOCASH, Reviver Records and sponsors long after the concert, enabling them to receive alerts of upcoming shows, special ticket offers, meet & greets, merchandise discounts, news, behind-the-scenes photos and more.

Conveniently, fans can even transfer the music from the card to their iTunes account or music player. The iDitty credentials will also provide 95.5 NASH ICON, Reviver Records and LOCASH with information about download activity, fan demographics and will enable them to distribute Perk Alert notifications to fans long after the concert.

"We are excited to introduce the iDitty souvenir to our audience at this show," said Charlie Cook, VP, Country, Cumulus Media, and OM, Cumulus Media-Nashville. "This platform allows the station another opportunity to interact with our audience following the show."

Hugh Kirkpatrick, SVP, iDitty Inc., said, "Charlie Cook, Cumulus, and NASH ICON are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people."