Varick Media Expands Partnership with Triton Digital

RADIO ONLINE | Wednesday, May 3, 2017

Varick Media, a digital marketing company, expands its partnership with Triton Digital, allowing Varick Media to utilize a2x, Triton's programmatic online audio marketplace, in Canada. a2x enables advertisers and agencies throughout Canada to buy digital audio advertising programmatically in real time, and scale their campaigns across any number of Canadian and international publishers through a single marketplace, which includes top-tier Internet audio publishers.

"Consumers are dynamic, which means media plans should be as well," said Varick's Country Manager of Canada Gabe Dunlop. "Triton's a2x allows us to fully leverage this opportunity by providing our advertisers with a single, intuitive marketplace whereby digital audio can be bought programmatically alongside mobile, video, social, native and display. We look forward to leveraging a2x in Canada to further the success of our advertisers, and to grow the programmatic advertising industry as a whole."

"As reported by eMarketer, mobile ad spend is estimated to reach $3 Billion in Canada this year, which will open up enormous opportunity for mobile-first advertising channels such as digital audio," added Triton Digital Managing Director/Market Development and Strategy Benjamin Masse. "We are thrilled to expand our relationship with Varick Media, and remain committed to adding premium, global audience to the marketplace to advance the growth of this burgeoning industry."