Cumulus Media Adds WideOrbit Traffic Software

RADIO ONLINE | Thursday, September 7, 2017

WideOrbit and Cumulus Media announced today that they have entered into a licensing agreement to install WO Traffic software and other WideOrbit software at all 447 Cumulus Media radio stations across the U.S. Implementation expected to commence before the end of the year and continue through the First Quarter of 2019. The software allows all stations to log into the same database, and will streamline corporate reporting and credit management, optimize spot scheduling, and give Cumulus advertisers a simple, integrated method for paying invoices with credit cards and ACH electronic payments.

"Cumulus is one of the radio industry's marquee station groups, so we are honored by its selection of WideOrbit to standardize its advertising business operations," said Eric R. Mathewson, Founder and Chief Executive Officer, WideOrbit. "We look forward to helping Cumulus simplify its technology infrastructure, grow revenue and assure that its managers have timely, high-quality insights into business performance. The WideOrbit solution will help Cumulus strengthen its business and compete against other media alternatives to win business from advertisers."

"WideOrbit's best-in-class traffic operations system will support and propel our businesses across the U.S. by simplifying and streamlining the advertising process," said Mary G. Berner, President and Chief Executive Officer, Cumulus Media. "This step is another move to further integrate operating systems companywide, empowering managers in local markets with tools to maximize revenues by making it easier for our customers to buy radio in every Cumulus market."