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Beasley Media Group Outlines Hurricane Action Plans


Beasley Media Group has outlined its hurricane action plans for the company's stations in Florida. All of its stations in Tampa are doing regular updates on-air with weather partner ABC Action News. The air personalities are giving updates on weather, shelters, sand bag stations, etc. They're also directing everyone to the station websites for all updates. On the Storm pages, Beasley is populating feeds from ABC Action News and posting information and announcements from local governments and the state.

In Fort Myers, the company's Hurricane Action Plan is in effect with WXKB (B1039), WRXK (96KRock), WJPT (Sunny 106.3), WRXK-HD2 (Playa 98.1), WWCN (99.3ESPN) and WJBX. This includes teaming up with WBBH (NBC) and WZVN (ABC) affiliates, providing our listeners with the very latest Hurricane information. Here's the timeline:

  • 72 hours prior to landfall, every other hour, we will encourage our listeners to tune in to your stations for the latest information on Hurricane Irma.
  • 48 hours prior to landfall, every hour.
  • 24 hours, twice an hour.
  • Tracking and projecting landfall times and places every hour.
  • 10 Hours before Landfall to ground zero, we will providing updates every 20 minutes covering landfall info, public shelter info, preparedness info as it relates to safety and advisories from the National Weather Service and Emergency Management.
In Boca Raton, WWNN-AM, WSBR-AM and WHSR-AM plan to air CBS 12 from West Palm.

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