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La Crosse Appointed KKCW and KLTH/Portland PD


Michael La Crosse
Michael La Crosse

iHeartMedia AC KKCW-FM (K103) and Classic Hits KLTH-FM (106.7 The Eagle)/Portland, OR, appoints Michael La Crosse as Program Director, effective October 9. He succeeds programming vet Chris Shebel. Previously La Crosse served as PD for AC KOST-FM and Rhythmic Oldies KHHT-FM (Hot 92.3) Los Angeles. Before that, was OM for iHM's co-owned cluster in Spokane. La Crosse has also served was OM of Cumulus' WLS-FM and WZZN-FM in Chicago. He started his career in 2001 as a Promotions Director at Smooth Jazz WNUA-FM/Chicago.

"Michael's skill set is a natural match for taking the reins of KKCW and KLTH in Portland," said iHeartMedia/Pacific Northwest Region SVP/Programming Tim Herbster. "His vast experience in programming for these formats and working with top talent is second to none. We can't wait to welcome him to our community."

"I'm excited to be joining the great teams at KKCW and KLTH," added La Crosse. "They are among the gold standards in their respective formats and I'm very humbled and lucky to be joining them. My thanks to Greg Ashlock, Robert Dove, Tim Herbster and Andrew Jeffries for providing this opportunity."

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