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Jacobs Seeks Participates in Radio's Largest Online Survey
RADIO ONLINE | Monday, December 10, 2018 |
Jacobs Media's annual Techsurvey is considered the radio broadcasting industry's largest survey, with over 560 participating radio stations and over 64,000 radio listeners last year. The company is inviting all radio stations to participate in Techsurvey 2019. Every participating station will be able to see the nationwide results.
This study examines the online habits of radio audiences and has enabled the company to identify key digital trends, including:
- Smart speakers and the increasing power of voice
- The rise of social media
- The smartphone and the mobile revolution
- Increased podcast listening
- The impact of the connected car
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