Radio is Effective Way to Influence Swing Voters
A new national survey from Vox Populi Polling has found the use of radio as an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis. Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the Internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters.
Other key findings from the survey include:
RADIO ONLINE | Monday, September 29, 2014 | 2:50pm CT
Swing voters spend 10% more time with radio daily than the average American voter. 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners. 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis. 61% of swing voters agree that radio is a good way for political candidates to reach them. "As political campaigns shift gears into the final stretch, they will increasingly focus on the all-important swing voters and radio is an extremely effective way to reach and influence them," said Vox Populi pollster Brent Seaborn. "Our research indicates radio is even more effective in reaching those who are undecided or may change their mind before Election Day. Radio should be a key part of any political advertisers' strategy."
"This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day," added Katz Media Group Executive VP/Strategy, Analytics & Research Stacey Lynn Schulman. "In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters."
The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.
Pinch Defers Retirement Plans to Manage Atlanta
Cumulus announces that Jon Pinch is appointed Market Manager for its six-station cluster in Atlanta. Pinch has served as Executive VP/COO for Cumulus for the past 14 years. Earlier this month, Cumulus announced Pinch's retirement from the company, initially scheduled for late November. Pinch, a 45-year radio broadcasting vet, has since decided to take on one more key assignment for the company, as Atlanta Market Manager.
He'll oversee WKHX-FM (Kicks 101.5), WNNX-FM (Rock 100.5), WWWQ-FM (Q100), WWWQ-HD2 (Nash Icon 98.9), WWWQ-HD3 (Q100 email@example.com) and all News WYAY-FM. The Cumulus' Atlanta Market Manager post has been open since former Market Manager Jeff Brown was promoted to Corporate Senior VP in April.
Cumulus President/CEO Lew Dickey said, "Jon is the consummate team player and will now be contributing in a new role as Market Manager of our six station cluster in Atlanta. We're excited to have someone with his loyalty, talent and experience leading our terrific team in Atlanta."
Pinch added, "I am honored to lead these great stations as Market Manager at this important juncture in the company's growth. This makes perfect sense for the stations and for me, personally and professionally, so retirement will have to wait. To say that the position amounts to downshifting for me sounds almost comical, but the lifestyle change with far less travel allows me to spend my time at home in Atlanta and continue to work in the industry I love -- so it's the best of both worlds."
RADIO ONLINE | Monday, September 29, 2014 | 7:58pm CT
iHeartMedia Names Earl Jones Senior VP/Urban Ops
iHeartMedia appoints Earl Jones as Senior VP/Urban Operations, effective immediately. Jones will be based in Chicago and will report to President of National Sales Jeff Howard. In addition, the company announced that Matt Scarano has been named Market President of iHeartMedia/Chicago succeeding Jones, who served as Market President since 2005.
Jones will now develop and implement Urban sales and programming initiatives and strategies to generate revenue for the Chicago, New York, Dallas, Miami, Atlanta, Los Angeles, Jacksonville and Orlando markets, as well as iHeartMedia Urban stations throughout the country.
"I've known Earl for many years and this opportunity is perfect for him," said iHeartMedia Executive VP/Operations East Tom McConnell. "This new role allows him to take advantage of his solid relationships and strong understanding of the Urban marketplace and use them to benefit our entire company."
Scarano will now oversee all elements of Chicago's seven-station cluster including operations, sales and programming. This is a return to the Chicago market, where he first joined the company in 2009 as Director of Sales. In 2012 he moved to iHeartMedia/Atlanta, where he has served as Market President.
"Matt has done an incredible job for us in Atlanta driving both ratings and revenue," added McConnell. "He is a proven leader with a strong strategic mind and is the perfect choice to lead our incredible brands in Chicago."
RADIO ONLINE | Monday, September 29, 2014 | 4:56pm CT
Report: Few 13-20s Name FM as #1 Music Source
New research from Mark Kassof & Co. reveals that only seven percent of 13- to 20-year-olds name FM radio as the device they use most to listen to music. Cell phones and smartphones are their #1 music source, named by 41%. iPods, MP3 players and PCs are also ahead of FM radio. When asked which device they use "second most" for music, FM scores higher, named by 19%. Even so, FM is only their number two second source, behind PCs.
On the positive side, many 13-20's do use smartphones and PCs to listen to radio stations. 67 percent have listened to a radio station stream online and 16 percent say they've listened "often." Forty-eight percent have listened on a cellphone or smartphone, 14 percent often.
These findings are based on 506 online interviews with 13- to 20-year-olds in the U.S., conducted from September 12-17. In addition to their sources for music, the research also probed their perceptions of FM radio. Details are available at kassof.com.
RADIO ONLINE | Monday, September 29, 2014 | 2:41pm CT
Dean Warfield Appointed PD of WSM-AM/Nashville
20-year market vet Dean Warfield is named Program Director of WSM-AM/Nashville, effective immediately. He replaces Joe Limardi, who left the Classic Country outlet last June to become OM of Townsquare Media/Poughkeepsie, NY. Most recently, Warfield served as Manager of Digital Content for South Central Communications and OM/mornings at Hot AC WVNS-FM (now Sports WPRT). He's also handled on-air duties at crosstown Country WSIX-FM.
"I've had the good fortune to be a part of Nashville Country radio for 20 years," said Warfield. "The opportunity to work with a Hall of Fame air staff at the legendary 650 AM WSM is a true blessing."
RADIO ONLINE | Monday, September 29, 2014 | 8:25pm CT
ESPN Radio to Air 2014 All Postseason MLB Games
ESPN Radio will present its 17th consecutive Major League Baseball postseason beginning with the American and National League wild card games. ESPN Radio's Sunday Night Baseball team of play-by-play voice Jon Sciambi and analyst Chris Singleton will call the AL Wild Card Game Tuesday, September 30, as the Oakland Athletics visit the Kansas City Royals at 8pm ET. The duo will also provide commentary for American League Division Series (ALDS) between the AL Wild Card winner and the Los Angeles Angels of Anaheim beginning Thursday, October 2.
Commentator Dave O'Brien and analyst Aaron Boone will describe the action in the NL Wild Card Game Wednesday, October 1, when the Pittsburgh Pirates host the San Francisco Giants, which will also air on ESPN with television coverage. O'Brien will later team with Baseball Tonight analyst John Kruk to call the National League Division Series (NLDS) between the NL wild card winner and the Washington Nationals. ESPN Sunday Night Baseball play-by-play commentator Dan Shulman and analyst Aaron Boone will call the NLDS between the defending National League Champion St. Louis Cardinals and the Los Angeles Dodgers.
Veteran ESPN commentator and host Chris Berman, who has called MLB games since 1990, will return to the booth to provide play-by-play with analyst Rick Sutcliffe during the ALDS for Games 1, 2 and 5 of the Detroit Tigers-Baltimore Orioles series beginning Thursday, October 2, while Dave Flemming and Sutcliffe will call Games 3 and 4.
ESPN Radio will broadcast the entire 2014 postseason, and schedule and commentator assignments for the Championship Series and World Series will be announced at a later date.
Additionally, Baseball Tonight will have nightly telecasts throughout the postseason led by host Karl Ravech with analysts Barry Larkin, Eric Wedge, Manny Acta, Mark Mulder, Eduardo Perez and Doug Glanville. SportsCenter will also present daily highlights, news and analysis including segments from Baseball Tonight commentators.
RADIO ONLINE | Monday, September 29, 2014 | 8:18pm CT
Cumulus/Toledo Ups Welling to Director of Sales
Cumulus elevates Cody Welling to Director of Sales for its local cluster in Toledo and Monroe, OH, where he has served as General Sales Manager since July. Prior to that, he was GSM for Great Plains Media in Bloomington, IL, and was also an Account Executive and Local Sales Manager for Cumulus group in Toledo-Monroe. Welling was a 2012 Radio Wayne Award finalist for General Sales Manager of the Year.
Regional VP/Market Manager Andy Stuart said, "Cody has done an exceptional job leading our sales team and creating positive revenue growth for the Toledo-Monroe station cluster. This promotion reflects Cody's growing responsibilities and our confidence in his ability to maximize our ever-expanding list of opportunities in Toledo and Monroe."
Welling added, "It's been tremendous working with an exceptional sales team, along with a very talented group of on-air personalities and support staff members that are dedicated to our radio stations, the community, and to our clients. I would like to thank Cumulus for providing me with this expanded role and opportunity. Working with great leaders in the local market such as RVP Andy Stuart, and the dedication provided by SVP Gary Pizzati has made the difference in growing revenue for our Toledo and Monroe stations."
RADIO ONLINE | Monday, September 29, 2014 | 2:24pm CT
KSJO/San Francisco Names Handa APD/Middays
Cumulus appoints Angie Handa as Assistant Program Director and midday personality for Country KSJO-FM (NASH FM 92.3)/San Francisco. Her show will debut on Monday, October 20, airing 10am-3pm Monday through Saturday. In the newly created position of APD, Handa will work with Program Director Mac Daniels on production, imaging and music scheduling. She's inbound from KBBY-FM/Ventura, where she was Program Director and a popular air talent.
Daniels said, "Angie brings a high degree of talent and broadcast experience on and off air with a fresh perspective that will continue to grow the NASH brand in the San Francisco-Oakland-San Jose Bay Area. I am very proud and excited to have her joining the team."
Handa added, "I'm so grateful to Mike McVay, Mac Daniels and Brian Thomas for this amazing opportunity. The Cumulus NASH platform is the most exciting thing happening in Country radio today, and I'm honored to be a part of this history-making team."
Handa has also programmed stations in markets including Cleveland, Tucson, Phoenix, Charleston and Fresno. She is a graduate of San Jose State with a B.A. degree in Radio and Television.
RADIO ONLINE | Monday, September 29, 2014 | 2:13pm CT
Suarez Named PD of iHeartMedia Poughkeepsie Duo
iHeartMedia in the Hudson Valley of New York hires Sammy Suarez as Program Director of Classic Rock WBWZ-FM (Rock 93-3) and PD/afternoon talent of CHR WPKF-FM (96-1 Kiss FM)/Poughkeepsie, NY. Suarez arrives from his most recent gig at Apex Broadcasting's WMXZ-FM (Mix 96)/Charleston, SC. He takes over the PD post left open by Terry O'Donnell when he became OM of iHeartMedia in Springfield, MA, last May.
With this move, OM Chris Marino moves to the PM Drive on Soft AC WRNQ-FM (Q92) which was temporarily being voicetracked by O'Donnell while the PD search was on. He will also serve as day-to-day PD.
"I'm super excited to come to the Hudson Valley and live in the shadow of the Big Apple. Thanks to Chris, Market Manager Chuck Benfer, Regional Program Manager John Cooper and Senior VP/P Jon Zellner for this opportunity. I look forward to being a part of the tremendous relationship that this cluster has with its listeners! Plus I'm in time for the killer foliage," said Suarez.
"We couldn't be happier having Sammy joining the Hudson Valley team. His fun personality will entertain our Kiss FM listeners on the ride home and his programming chops will be a huge help to me," added Marino.
RADIO ONLINE | Monday, September 29, 2014 | 3:06pm CT
Adams Radio Group/Fort Wayne Elevates Mike Scott
Mike Scott is promoted to Program Director of Country WBTU-FM (Your Country US93.3) and W277AK-FM (Great Country 103.3)/Fort Wayne, IN. He joined the Adams Radio cluster in August for mornings on WWFW-FM (Soft Rock 103.9). The 30-year programming and on-air vet previously served as PD and afternoon host for WNNF-FM (NASH FM 94-1)/Cincinnati. Prior to that, Scott spent twelve years as assistant Operations Manager, Assistant PD/MD and midday talent for Country WYCD-FM/Detroit.
Scott commented, "I can't thank Adams Radio enough for their confidence in me and look forward to building two power house country stations for Fort Wayne serving up today's best country on "Your Country US93" and all the legends of country on 'Great Country 103.3.'"
Adams Radio CEO Ron Stone added, "It is very hard to ignore Mike's thirty years of major-market programming specifically a dozen years with country great WYCD in Detroit. His coaching skills and incredible on-air experience is exactly what we need in Fort Wayne to develop our country stations into the market leaders they are capable of becoming."
RADIO ONLINE | Monday, September 29, 2014 | 3:51pm CT
CMG Names Spriggs as NTS Radio Format Leader
RADIO ONLINE | Friday, September 26, 2014 | 2:23pm CT
Cox Media Group appoints WSB-AM and WSBB-FM (News 95-5)/Atlanta Director of Branding and Programming Pete Spriggs (far left), as its new News/Talk/Sports Radio Format Leader. In addition, WDBO/Orlando Director of Branding and Programming Drew Anderssen is named News/Talk/Sports Format Coordinator. Spriggs and Anderssen will continue their current roles, but also work closely with CMG VP/Radio Programming Steve Smith, and all of CMG's News/Talk & Sports PD in the following markets:
Athens -- WXKT and WGAU News/Talk and WRFC-AM (Sports/Talk) Atlanta -- News 95-5 FM and AM 750 WSB (News/Talk) Dayton -- WHIO-AM/FM (News/Talk) Jacksonville -- WOKV-AM/FM (News/Talk) Orlando -- WDBO-AM (Sports/Talk); WDBO-FM (News/Talk) San Antonio -- KONO-AM (Sports/Talk) Tulsa -- KRMG-AM/FM (News/Talk) "Pete and Drew are two of our most talented directors of branding and programming and we're thrilled they will share their skills with the rest of our team," said CMG Executive VP/Radio Kim Guthrie. "Their natural instincts will help all of our Cox Media Group News/Talk/Sports stations across the country continue to grow and flourish."
Pete Spriggs has charted his 21-year CMG programming career in Dayton, Orlando and Atlanta. WSB is the home station for syndicated hosts Herman Cain and Clark Howard, and National Radio Hall of Famer Neal Boortz. During Spriggs' tenure, WSB has won several AP News Awards, a National Murrow, and several Marconi awards.
"CMG's News/Talk stations are respected within the broadcast industry like no other, because we have smart, strategic teams working tirelessly on our products in all of our markets," said Spriggs. "Now we have a tremendous opportunity to convert these superbrands to digital. Drew and I will focus on empowering the great local talent that we have in all of our markets to serve their communities, connect emotionally with the listener, and to use the power of collaboration to turbo-charge our growth. We also have CMG TV in each of our radio News markets, which is an unbeatable one-two punch."
Anderssen has been with CMG for 16 years, serving previously as the Operations Manager of News/Talk KRMG in Tulsa. Anderssen's teams have won many regional and national awards, including the national Edward R. Murrow.
"I am thrilled to be able to continue to help CMG with our News/Talk/Sports stations," said Anderssen. "I'm honored to work alongside Pete Spriggs and am grateful to be able to continue to help and grow our PDs in this format. It is exciting and a challenge for which I'm grateful."
Norm Feuer to Retire from BCA/San Diego as VP/MM
Norm Feuer is retiring from Broadcast Company of the Americas/San Diego as VP/Market Manager. Market vet Mike Glickenhaus will assume Feuer's duties during the interim. Feuer, who joined the BCA cluster in 2012, founded Triathlon Broadcasting and Force II Communications. He's also previously managed clusters for Clear Channel (now iHeartMedia), including the company's 7-station group in Jacksonville.
Glickenhaus previously served as President/CEO of VMIX and was the founder of Finest City Broadcasting/San Diego where he was the company's President/CEO. Glickenhaus has also served as VP/Market Manager for Clear Channel and Jacor in San Diego where he oversaw twelve stations as well as the Traffic Network and two Riverside County stations.
RADIO ONLINE | Friday, September 26, 2014 | 3:25pm CT
Entercom/Memphis Debuts Country ''94.1 The Wolf''
Entercom/Memphis flips Classic Hits WKQK-FM to new Country as "The New 94.1 The Wolf." The station will play 54 minutes of music each hour, while targeting today's Country music fans who are looking for a new mix of Country hits. PD Chris Michaels says that 94.1 The Wolf will be locally focused on "the music that country fans want." "We are excited to bring this great brand and the most new country to Memphis," he added.
"We are thrilled to introduce the highly successful Wolf brand to Memphis, there's a huge appetite for today's country music and we are proud to share this with Memphians." said VP/Market Manager Dan Barron. "94.1 The Wolf is the perfect complement to our local Entercom stations including 92.9 FM ESPN Radio, FM 100, 104.5 The River and ESPN 790AM."
RADIO ONLINE | Friday, September 26, 2014 | 5:14pm CT
Jones, Tyler Team to Launch Fishnet Syndications
Kent Jones (far left) and Mike Tyler have joined forces and formed Fishnet Syndications, which has purchased TKOs "Into the Seventies" and "Totally Awesome 80s." Fishnet will assume marketing and advertising for "The Vault and Blues Deluxe." The new company will begin with more than 100 affiliates while seeking to partner with other radio station content providers. Fishnet will also offer programming, marketing and a state of the art delivery system.
Fishnet is incorporating the services of Mr. Master's media shooter's PRO which allows programmers and advertisers the automatic delivery and flexibility of customized content for network radio. USRN will handle advertising sales for Fishnet Syndications.
Jones, a 35-year radio veteran, has worked in New Jersey, Kentucky, Ohio, Indiana and Oklahoma. In the 80s, he hosted "Hit Magazine." He went on to be morning personality and Program Director at Classic Hits stations in Oklahoma City. Jones has also programmed KOMA for more than two decades. He was also named medium market Program Director of the year by Radio and Records magazine.
Mike Tyler, Owner Broadcast Affiliate Sales, said, "Starting with more than 100 affiliates, several great shows and the services of Mr. Master, USRN and Aggregation Media is a great advantage. Our shows go back as much as 27 years of syndication and all have a fantastic affiliate list and a steady flow of income. Kent and I have a lot of work ahead us us but what a great place to start."
RADIO ONLINE | Friday, September 26, 2014 | 2:50pm CT
Curtis Launches Bluegrass Format on WFNL/Raleigh
Curtis Media Group announced Friday the launch of a new station dedicated to Bluegrass music on WFNL-AM/Raleigh, formerly airing a Comedy format. The heritage of Bluegrass runs deep in Central North Carolina, with many of the pioneers and legends of Bluegrass hailing from the region including Earl Scruggs, Don Reno, and Bobby Hicks. Modern masters like Jim Mills, Terry Baucom and Tony Williamson continue to live in the area and keep the music growing.
The International Bluegrass Music Association relocated their annual convention and music festival to Raleigh in 2013. The weeklong event begins Monday, September 30 and includes a business conference, workshops, awards program and performances.
Curtis Media Group Executive Vice President, Trip Savery commented, "Our commitment to Bluegrass started when WPTF hired Flatt & Scruggs in 1952. We are very proud to bring a part of our heritage back to the airwaves."
RADIO ONLINE | Friday, September 26, 2014 | 2:36pm CT
CBS Radio/Washington DC Unveils Street Level Space
CBS Radio/Washington, DC and the DC Lottery have announced the grand opening of "DC Lottery Live," a state-of-the-art street-level studio and performance space that will serve as an entertainment showcase in the heart of the trendy Capitol Riverfront neighborhood. Gavin DeGraw headlines the facility's first ever event with a private concert on Thursday, October 9.
Located near Yards Park and two blocks from the Nationals' baseball stadium, the "DC Lottery Live" venue is part of CBS Radio's new broadcast home for local stations WPGC-FM, WIAD-FM (94.7 Fresh FM), WJFK-FM (106.7 The Fan), El Zol 107.9, WNEW-FM (All News 99.1) and WJFK-AM (1580 CBS Sports Radio). Mayor Vincent Gray and CBS Radio previously announced the relocation of the stations to the up-and-coming neighborhood at a press conference in April.
"We are proud to unveil this unique venue that will showcase a variety of live events and appeal to the entire community whether they enjoy music, sports, entertainment or interacting with today's newsmakers," said Senior VP/Market Manager Steve Swenson. "With DC Lottery as our partner we can bring our brands closer to the audience and enhance their experience."
"This is the first partnership of its kind in the District, and I'm thrilled to offer our residents heightened entertainment and opportunities to win with the DC Lottery," said DC Lottery Executive Director Buddy Roogow. "Our players will have access to a number of elite performances with entertainers across multiple genres."
Beginning October 1, listeners and DC Lottery players can tune into daily draw recordings on WPGC 95.5 and WNEW 99.1 at 2:20pm and 8:20pm.
RADIO ONLINE | Friday, September 26, 2014 | 3:10pm CT
WEPN (ESPN)/New York to Debut Revamped Lineup
WEPN-FM (ESPN Radio New York 98.7 FM)/New York will debut a revamped lineup on Monday, September 29, highlighted by "Lupica," a new two-hour show hosted by Mike Lupica and broadcast from 1-3pm ET weekdays. 98.7 FM hosts Ryan Ruocco and Dave Rothenberg will host a new daily program from noon-1pm. Ruocco will also bring his perspective to "The Michael Kay Show" as he becomes an additional contributor to the 4-hour program.
Alan Hahn and former Islanders goalie Rick DiPietro, who began working at WEPN in August, will permanently host 7–10pm. New York sports veteran Bill Daughtry's role will expand. While continuing to host New York Knicks broadcasts, he will now provide daily SportsCenter updates from noon–3pm weekdays and "The Bill Daughtry Show" will double in length to four hours every Saturday, starting October 4, running each week from 8am–noon.
"These changes strengthen an already powerful personality driven lineup on 98.7FM," said Program Director Justin Craig. "Two hours of Mike Lupica's passion and opinions, additional opportunities for Bill Daughtry, Ryan Ruocco and Dave Rothenberg, and the new team of Alan Hahn and Rick DiPietro, whose chemistry was evident from day one, reinforce our commitment to serve sport fans."
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RADIO ONLINE | Friday, September 26, 2014 | 3:05pm CT
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