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Top Radio News
Report: Sports Fans Tune In Locally, 24/7 on Audio
| RADIO ONLINE | Wednesday, February 11, 2026 | 4:00am CT |
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Audacy has released its 2026 State of Audio: Sports Fandom, a new research guide examining how fans are consuming sports content during a uniquely crowded global sports calendar that includes the World Cup, Winter Olympics, World Baseball Classic, and a full slate of major U.S. professional and collegiate sports.
The report finds that as sports viewing becomes more fragmented across television, streaming, and social platforms, audio has emerged as a central hub for the most engaged fans. According to the study, diehard sports fans are 1.4 times more likely to listen to pre- and post-game shows on radio than watch them on television, reinforcing audio's role in sustained, appointment-based engagement.
Local connection stands out as a defining factor. Nearly eight in ten fans say sports make them feel part of a community, and many report muting national broadcasts in favor of local radio calls that reflect their city's history and emotion. Audacy reports it now ranks first in sports talk reach across radio and television, surpassing ESPN and FS1.
The guide also highlights generational shifts in listening habits. Gen Z sports fans are not disengaging from sports, but instead gravitating toward personalities, podcasts, and audio creators rather than traditional networks. Podcasts and on-demand audio now play a growing role in how younger fans follow teams, leagues, and athletes.
From an advertising perspective, the study challenges the idea that sports audio mainly benefits beer, betting, and automotive brands. Audacy's analysis shows measurable lifts in web traffic on sports radio air days across a wide range of categories, including financial services (+105%), home improvement (+42%), grocery (+22%), and automotive (+10%).
Overall, the report reframes sports fandom as a continuous conversation rather than a three-hour game window. Audacy concludes that audio -- through radio, streaming, and podcasts -- anchors that conversation before, during, and after games, offering marketers sustained attention in an increasingly fragmented media landscape.
Salem Media Names New Leadership for Pittsburgh Market
| RADIO ONLINE | Tuesday, February 10, 2026 | 11:07am CT |
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Salem Media has announced two leadership appointments affecting its Pittsburgh operations, naming Jason Mosher as Regional General Manager and Dave Cuddihy as General Sales Manager.
Mosher has been promoted to oversee the Pittsburgh market in addition to Atlanta, where he is based. He will provide strategic leadership and operational oversight for multiple markets. Mosher joined Salem Media six years ago and was most recently Regional Sales Director, leading sales efforts across Pittsburgh, Atlanta, and Cleveland. His background includes more than 20 years of broadcast leadership experience, with prior roles at iHeartMedia and CBS Radio.
Cuddihy, a Pittsburgh native, will lead local advertising sales and business development for Salem's Pittsburgh radio and digital portfolio. His responsibilities include oversight of WORD-FM (101.5), WPGP-AM (1250 The Answer), WPIT (730), and Salem Surround, the company's digital marketing division. He most recently served as Publisher of the Latrobe Bulletin and Ligonier Echo in Westmoreland County and brings more than two decades of experience in media and advertising.
Allen Power, President of Broadcast Media at Salem Media, said the company sees the appointments as a combination of proven leadership and local market knowledge, with a focus on expanding the sales team and delivering outcome-based solutions for advertisers.
Cuddihy said his decision to join Salem was driven by the opportunity to work with local businesses using an integrated broadcast and digital approach, emphasizing measurable results and strong audience engagement.
Audacy to Handle U.S. Ad Sales for Sonos Radio
| RADIO ONLINE | Tuesday, February 10, 2026 | 3:45pm CT |
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Audacy and Sonos have entered a strategic partnership that makes Audacy the exclusive U.S. sales and distribution representative for Sonos Radio's advertising inventory.
Under the agreement, Audacy will apply its sales, technology, and audio infrastructure to grow Sonos Radio's advertising business and expand monetization across the platform. The companies said the partnership aligns with a shared focus on extending audio reach across devices and listening environments.
As part of the deal, Sonos Radio's lineup of more than 100 stations will be distributed on Audacy's app and website, alongside Audacy's owned-and-operated brands. Audacy will also distribute Sonos Radio stations across third-party platforms including Google Home, Alexa, and Apple Music. Audacy's broadcast stations have been available on Sonos devices since 2020.
"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities," said Michael Biemolt, President of Digital Sales at Audacy. He added that Audacy's scale and technology would support Sonos Radio's streaming growth.
Jack Rutledge, Director of Product Management for Sonos Radio, said the partnership pairs curated listening experiences with Audacy's sales capabilities to deepen engagement and create new opportunities for advertisers.
Sonos Radio will also join the Audacy Digital Audience Network, gaining access to advanced ad decisioning and programmatic tools powered by AmperWave. Audacy said the platform hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners.
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Podcast Ad Spend Jumps 32% in Magellan AI Q4 Report
| RADIO ONLINE | Tuesday, February 10, 2026 | 2:27pm CT |
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Podcast adsvertising continued its upward trajectory in the fourth quarter of 2025, with ad spending rising 32% year-over-year, according to the latest quarterly benchmark report from Magellan AI. The analysis reviewed nearly 95,000 podcast episodes to track advertiser behavior, ad loads, and category growth across the medium.
The report found that Q4 spending outpaced the previous quarter by 17%, driven in part by a sharp increase in December. Ad load also climbed, with advertising accounting for an average of 8.82% of episode content in Q4, up from 8.33% in the third quarter. Year-over-year, overall ad load increased 6.6%, reflecting continued demand for podcast inventory.
Advertiser participation expanded as well, with 1,482 brands entering podcast advertising for the first time during the quarter. Nearly one in five of those new advertisers included sports podcasts in their media plans, making sports the most popular genre for first-time buyers.
By category, shaving emerged as the fastest-growing advertising segment in Q4, with spending up 77% quarter-over-quarter. Brands such as Manscaped, Gillette, and Harry's Razors led the category's growth. Other industries posting sizable gains included socks, health services, and phone, internet, and cable services.
Magellan AI reported that the top 10 podcast advertisers collectively spent an estimated $142 million in Q4, a 5% increase from Q3. Nine of those advertisers were repeat top spenders from the prior quarter, while AT&T joined the top 10 for the first time.
To further explore the findings, Magellan AI will host a 20-minute live webinar on February 24 at noon ET, highlighting key data points from the Q4 report and examining the brands and industries shaping recent podcast ad spending. To register, click here.
103.5 KTU Marks 30 Years on New York Radio
| RADIO ONLINE | Tuesday, February 10, 2026 | 11:30am CT |
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iHeartMedia New York's WKTU (103.5 KTU) is celebrating its 30th anniversary, marking three decades on the air as a fixture in New York. Since signing on in 1996, WKTU has delivered a mix of dance, pop, and current hits, positioning itself as a rhythmic outlet tied closely to the city's music culture.
To commemorate the milestone throughout 2026, KTU plans a yearlong slate of special on-air programming, throwback features, exclusive digital content, contests, and live events designed to reflect both the station's history and its current sound.
Jill Kempton, Program Director for 103.5 KTU, said the anniversary reflects the station's connection with its audience and its evolution alongside listeners. She noted that the station's goal remains to capture the energy and diversity that define New York.
As it marks 30 years on the air, 103.5 KTU said it will continue focusing on the music and artists its audience responds to, while maintaining its role in New York's contemporary radio landscape.
CRS 2026 Mobile App Now Available for Download
| RADIO ONLINE | Tuesday, February 10, 2026 | 2:32pm CT |
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The official mobile app for Country Radio Seminar (CRS) 2026 is now available for download on iOS and Android devices. Attendees can find the app by searching "CRS 2026" in their respective app stores.
Powered by Backstage Country, the CRS 2026 mobile app offers an expanded, up-to-date agenda with detailed session descriptions, speaker bios, artist performance listings, and real-time event updates. Users can build personalized schedules, sync sessions to their calendars, receive notifications, and share updates and reviews through social media.
CRS 2026 will take place March 18-20 in Nashville, bringing together broadcasters, programmers, artists, labels, managers, and media professionals for three days of education and networking. Programming will focus on topics impacting today's country radio landscape, including digital innovation, social media strategy, brand development, leadership, consumer research, and the evolving relationship between radio and the record industry.
Organizers also reminded attendees that Wednesday, February 18, is the final day to register online for CRS 2026. After that date, registration will be available on-site only, with the on-site rate increasing to $799. This week also marks the final opportunity to book rooms at the host property, the Omni Nashville Hotel, before availability closes.
Additional information is available at CountryRadioSeminar.com.
Digital Ads Reach $2.3 Billion, Stabilizing Radio Revenue
| RADIO ONLINE | Monday, February 9, 2026 | 12:30pm CT |
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Digital advertising revenue totaled $2.3 billion in 2025, accounting for nearly one-quarter of all radio industry ad sales and helping stabilize overall revenue, according to the 14th Annual Digital Benchmarking Report from Radio Advertising Bureau (RAB), produced by Borrell Associates Inc.
The report found digital sales represented 24.4% of total radio revenue nationwide last year. On average, individual stations generated $511,873 in digital revenue in 2025, while the typical market cluster produced $2.26 million.
Borrell forecasts digital revenue will continue to outpace prior growth, rising 9.5% this year to approximately $2.5 billion, compared with 7.8% growth in 2025. Since 2022, digital revenue has increased at a compound annual rate of 8.3%, largely offsetting a 2.2% decline in core radio advertising over the same period.
RAB President and CEO Mike Hulvey said advertisers increasingly view digital offerings as a core part of radio's marketing mix, reflecting broader shifts in how marketers reach audiences across platforms.
Borrell Associates CEO Gordon Borrell said digital has evolved from a supplemental product into a primary growth engine for radio, noting that roughly three-quarters of radio advertisers have yet to adopt station digital products -- suggesting room for continued expansion.
The report also showed significant performance gaps among broadcasters. The top 5% of radio clusters generated three to four times more digital revenue than similarly sized peers, though results are becoming more evenly distributed as more stations refine their digital strategies.
According to Marketron CEO Jimshade Chaudhari, stations seeing the strongest results are prioritizing advertiser outcomes over individual products and investing in the operational discipline and technology needed to deliver integrated campaigns at scale.
The study highlights changes in the local advertising landscape as well. Local businesses now employ significantly more in-house marketing professionals than sales representatives, a reversal from a decade ago. While advertisers continue to value radio's branding impact, budgets are increasingly shifting toward channels that combine branding with measurable performance, including streaming audio, streaming video and other digital campaigns.
Radio managers cited sales training as the most critical driver of digital revenue growth. Stations that outperform peers typically train sales teams more frequently, require digital products in proposals, and see stronger performance in video and streaming offerings.
The report also notes rapid adoption of artificial intelligence tools within radio sales organizations, improving efficiency in prospecting and client communications. However, many managers expressed concern that AI-driven media recommendations could disadvantage radio unless stations continue to strengthen their digital positioning and measurement capabilities.
MARC Radio Expands Florida Footprint With Five Stations
| RADIO ONLINE | Monday, February 9, 2026 | 5:52pm CT |
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MARC Radio has expanded its Florida presence with the acquisition of five mid-coastal radio stations stretching from Melbourne to Stuart, extending the company's reach to more than 100 miles along Interstate 95.
The deal brings MARC Radio's total station count to 16 and adds a mix of AC, Country, and News/Talk formats serving Florida's Space Coast and Treasure Coast regions. The newly acquired properties include AC WGYL-FM (93.7), WJKD-FM (99.7), and WOSN-FM (97.1), Country WPHR-FM (94.7), and News/Talk WTTB-FM (105.7) and WTTB-AM (1490).
"As a Florida-based company, we've had our eye on this market's potential," said Scott Miller, Chief Revenue Officer of MARC Radio. Miller cited population and economic growth moving north from the Miami-Fort Lauderdale area as a key factor in the purchase.
He added that the company plans to invest in the stations to support their growth and better serve both listeners and advertisers. According to Miller, MARC Radio takes a selective approach to acquisitions, focusing on properties it believes will contribute to the company's long-term growth strategy.
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Stewart Named SVP of Programming at iHeartMedia Tucson
| RADIO ONLINE | Monday, February 9, 2026 | 12:05pm CT |
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iHeartMedia Tucson has named Bill Stewart Senior Vice President of Programming, effective immediately. In his new role, Stewart will oversee programming for all eight iHeartMedia Tucson brands across music, talk, and news formats, including 93.7 KRQ. He will report to Tony Manero, Area Senior Vice President of Programming for iHeartMedia's Southwest Area, and work closely with Southwest Area President Steve Earnhart.
Stewart joins the Tucson market from iHeartMedia's Spokane cluster, where he most recently served as Senior Vice President of Programming. He will continue some of his responsibilities there, including on-air duties at 98.9 KKZX-FM, as well as hosting mornings at KYMG-FM (Magic 98.9) in Anchorage.
"I'm excited to work with the Tucson team," Stewart said. "These stations are trusted voices in Southern Arizona, and my focus is on delivering great music and engaging local content that reflects the spirit of the community."
iHeartMedia Las Vegas Flips KYMT-FM to NEON 93.1
| RADIO ONLINE | Monday, February 9, 2026 | 2:34pm CT |
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iHeartMedia Las Vegas flips Rock KYMT-FM (93.1 The Mountain) to NEON 93.1, a new high-energy format that launched immediately across the Las Vegas market. Branded to mirror the city's fast pace, NEON 93.1 features a broad, hit-driven mix spanning pop, rock, and hip-hop.
The playlist includes artists such as Green Day, Bruno Mars, Imagine Dragons, Nelly, Coldplay, No Doubt, and Eminem. Programming elements include 93-minute music marathons and continuous blocks of familiar hits throughout the day.
MoJoe Roberts, Senior Vice President of Programming for iHeartMedia Las Vegas, said the new station is designed to reflect the city's personality, calling the format "bold, unpredictable and exhilarating."
Glynn Alan, Area President for iHeartMedia Las Vegas, said the launch creates a new platform for advertisers seeking large-scale reach and engagement in the market, adding that the company expects NEON 93.1 to deliver strong results for marketing partners.
Local Storm Center Partners with WBBX-FM 106.1
| RADIO ONLINE | Monday, February 9, 2026 | 11:56am CT |
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Local Storm Center has announced a new partnership with WBBX-FM (B106.1 - Delmarva Gold) Pocomoke City, serving Maryland's Lower Eastern Shore and the broader Delmarva Peninsula.
Under the agreement, Local Storm Center will provide locally focused, market-specific weather forecasts tailored to WBBX-FM's coverage area. The forecasts will be produced by Local Storm Center's team of broadcasters and weather communicators, with an emphasis on accuracy, clarity, and local relevance.
Johnny Caudle, owner and lead voice of Local Storm Center, said the partnership reflects the importance of weather information in the region. He noted that conditions affecting coastal areas, inland travel, and agriculture make reliable local forecasts especially important for listeners.
WBBX-FM 106.1 operates with a Classic Hits and Oldies format, serving communities in Worcester, Wicomico, and Somerset counties in Maryland, along with nearby areas of Delaware and Virginia. The station operates in association with Maryland Media One, led by President and CEO Steve Clendenin.
The addition of WBBX-FM marks continued expansion for Local Storm Center, adding another East Coast affiliate to its growing roster of stations using live-voiced, locally written forecasts rather than automated or generic weather services.
NextKast Launches Built-In Traffic, Billing System
| RADIO ONLINE | Monday, February 9, 2026 | 12:13pm CT |
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NextKast has announced the launch of NextTraffic, a new built-in traffic and billing system designed to streamline operations and reduce costs for independent radio broadcasters.
Fully integrated into the NextKast OnAir platform, NextTraffic is positioned as a complete alternative to third-party traffic systems, while still supporting seamless integration with external traffic software for stations that prefer to maintain existing workflows. NextKast says that flexibility has been a core platform feature for more than a decade.
NextTraffic automates the advertising workflow from order entry through proof-of-play and invoicing, eliminating the need for separate traffic software, exports, and manual reconciliation. By consolidating these functions into a single system, the company says stations can reduce staff workload while maintaining accurate scheduling and billing.
"For independent broadcasters, traffic and billing are often the most time-consuming and frustrating parts of the business," said Winston Potgieter, Founder and Lead Developer of NextKast. "We built NextTraffic so stations can spend less time managing ads and more time growing revenue."
At the center of the system is a patent-pending Traffic Tag System that embeds scheduling and billing data directly into each commercial file. The tag includes advertiser and campaign details, air dates, rates, and frequency, allowing spots to automatically schedule, verify, and log themselves once received by the station. A single tagged ad can be distributed to multiple stations and scheduled automatically based on its campaign parameters.
Each playback is logged and audited automatically, providing stations with proof-of-play and accurate billing without manual logs or spreadsheets. According to NextKast, the system is especially suited for broadcasters operating multiple stations or regional networks, replacing what previously required multiple systems and extensive coordination.
Megan Medley, a former traffic director and co-owner and manager of Star Country 104.5 in Pueblo, Colorado, a NextTraffic beta-testing station, said the platform has simplified order entry, scheduling, and invoicing for both local and national accounts, while reducing time spent on administrative tasks.
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Nebraska Broadcasters to Induct Four Into Hall of Fame
| RADIO ONLINE | Monday, February 9, 2026 | 3:20pm CT |
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The Nebraska Broadcasters Association will induct John Knicely, Kevin Kugler, Steve Lundy, and Ken Siemek into the association's Hall of Fame on August 11 during the NBA Annual Convention in Lincoln. Established in 1972, the Hall of Fame will expand to 127 members with the addition of this year's honorees.
Kevin Kugler brings the most extensive play-by-play resume of any Nebraskan, with a career that continues to grow on the national stage. Kugler began his broadcasting career at KAWL in York and later hosted programs on Nebraska Educational Television and Omaha's KOZN. He has served as the radio voice of the UNO Mavericks and, since 2008, has been the radio voice of the NCAA Men's Final Four. Kugler currently calls NFL games, college basketball, and other major events for FOX and Westwood One Sports, while also working college basketball broadcasts for the Big Ten Network.
With a career approaching 50 years, Steve Lundy is being honored for his long-standing impact on Nebraska radio. Lundy began his on-air career in 1977 at KHUB in Fremont and went on to work at several major Omaha stations before joining Lincoln's KLIN and later Omaha's KXKT in 2004. He currently co-hosts "Steve & Gina in the Morning." Beyond his on-air work across multiple formats, Lundy is recognized for his commitment to community service, including reading to elementary school students and supporting at-risk youth.
John Knicely is being recognized for a broadcast career spanning five decades, including 34 years as a news anchor at Omaha's WOWT-TV. Beginning as a television sportscaster, Knicely became a trusted presence in Nebraska's most competitive television market, known for his focus on public safety, government accountability, and community-centered reporting. His calm delivery guided viewers through major events ranging from tornado outbreaks to the COVID-19 pandemic. Knicely also earned a loyal following through features such as "John at Work" and "Knicely Done," while mentoring young journalists on professionalism and ethical reporting before retiring in 2025.
Also being inducted is veteran meteorologist Ken Siemek, who retired in 2025 after 44 years at KOLN-TV in Lincoln and KGIN-TV in Grand Island. Siemek led the stations' weather departments through decades of technological change while providing life-saving coverage during major weather events, including the 1997 snowstorm, the 2004 Hallam tornado, the 2019 floods, and the 2024 Arbor Day tornado outbreak. Known for his steady presence during severe weather, Siemek also mentored colleagues and young journalists, emphasizing compassion and clarity in broadcast journalism.
The 2026 inductions will be formally celebrated during the Nebraska Broadcasters Association's Annual Convention in Lincoln.
Gunn Joins Inrush as Director of Project Management
| RADIO ONLINE | Monday, February 9, 2026 | 3:35pm CT |
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Inrush Broadcast Services has appointed Andy Gunn as Director of Project Management and Process Engineering, a newly created role aimed at strengthening the company's ability to deliver complex broadcast technology projects.
In the position, Gunn will focus on standardizing how Inrush plans, tracks, and executes initiatives across its service lines. His initial priorities include process engineering for the company's managed services, including InrushVoice and the Inrush Network Operations Center, which provides 24/7/365 monitoring and support for member stations.
"As the opportunities to serve the industry widen, we're increasingly focused on scaling without sacrifice," said Shaun Dolan, Senior Vice President of Emerging Technologies at Inrush. Dolan said Gunn's engineering background and operational approach will help build repeatable processes and support consistent delivery as the company grows.
Gunn brings experience in systems design, documentation, and operational planning. He previously held engineering leadership roles at WAMU in Washington, DC, where he helped develop technical systems and operational practices focused on reliability and long-term maintainability. He holds a B.S. in Computer Engineering from Columbia University and has worked across radio and wireless technology environments.
"Inrush has earned a reputation for solving real-world broadcast problems with a pragmatic, service-first approach," Gunn said. "I'm excited to help strengthen how projects move from idea to on-air and to support consistent, scalable service for broadcasters."
Auditory FX Releases Sonic Survival Kits V2
| RADIO ONLINE | Monday, February 9, 2026 | 3:44pm CT |
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Auditory FX has announced the release of Sonic Survival Kits V2, the latest audio imaging library from the upstart brand focused on effects and production tools for radio.
Created by nationally recognized voiceover artist and audio producer Steve Stone, the new release builds on the success of the original Sonic Survival Kits, which debuted in 2019. Stone said the brand was born out of a deep passion for sound and a desire to deliver distinctive, affordable tools for today's radio imaging producers.
"Sonic Survival Kits V2 adds another massive library to our growing audio brand," Stone said. "It's everything you need to survive and thrive in your daily sonic battles."
The Sonic Survival Kits V2 library includes 309 tracks, featuring more than 100 music beds with cutdowns and separate mix-outs, along with over 200 production-ready sound effects. The package includes a buyout, royalty-free license, instant download access, and high-resolution audio files.
The new library is available now from Auditory FX. More information is available at auditoryfx.com.
New Podcast Revisits 1969 Morehouse Student Uprising
| RADIO ONLINE | Monday, February 9, 2026 | 3:28pm CT |
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iHeartPodcasts and Imagine Entertainment have announced the launch of The A Building, a new documentary podcast examining the 1969 student uprising at Morehouse College-a pivotal episode in the history of student activism and Historically Black Colleges and Universities.
Premiering last Friday, February 6, the series revisits a two-day protest in which Morehouse students barricaded themselves inside the administration building, commonly referred to on HBCU campuses as "The A Building," and held members of the Board of Trustees hostage while demanding curricular reform and improvements to student life. The confrontation unfolded amid nationwide unrest tied to the civil rights movement, opposition to the Vietnam War, and calls for broader social change following the assassination of Martin Luther King Jr.
Among those caught inside the building was Martin Luther King Sr., then president of the Board of Trustees. One of the student organizers was Samuel L. Jackson, years before his rise in Hollywood. The podcast details how students planned the takeover as a deliberate act of protest aimed at institutional change.
Co-created and produced by Menelek Lumumba and Hans Charles, The A Building blends reenactments, archival research, and firsthand accounts to examine the risks taken by the students, the consequences they faced-including expulsions-and the longer-term impact on higher education. The series also traces the aftermath of the protest, including Jackson's eventual return to Morehouse and the academic shift that led him toward acting.
The A Building will be released weekly on Fridays and distributed by iHeartPodcasts, with availability on the iHeartRadio app and other major podcast platforms.
Cumulus Names Trey Dolle VP/Market Manager in Cincinnati
| RADIO ONLINE | Friday, February 6, 2026 | 12:17pm CT |
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Cumulus Media has appointed Cincinnati media veteran Trey Dolle as Vice President and Market Manager for its five station cluster in Cincinnati. Dolle brings 30 years of experience in the Cincinnati media market. Most recently, he spent 11 years as Vice President/General Sales Manager for Bally Sports/Fox Sports Ohio, following three years as National Sales Manager for Fox Sports Ohio.
Earlier in his career, he held national and local sales leadership roles at Hearst Television Cincinnati's WLWT-TV (NBC) and began in radio as an account executive for WUBE-FM and WKRQ-FM. He holds a B.A. in Communication Arts from Hillsdale College.
Dave Milner, President of Operations at Cumulus Media, said Dolle's deep market knowledge and community ties position him to lead the Cincinnati cluster and drive growth.
Dolle said he is looking forward to working with the local team and leveraging the company's radio brands and digital offerings to deliver results for clients.
Active in the community, Dolle has served as a board advisor to the Southwest Ohio Council on Child Abuse, as athletic commission president at Cardinal Pacelli School, and as a football coordinator for three area grade schools. He lives in the Cincinnati area with his wife and has four adult children.
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