Nielsen, Backyard Broadcasting Announce Multi-Year Deal

RADIO ONLINE | Thursday, August 8, 2019 | 1:38pm CT

Nielsen Audio

Nielsen and Backyard Broadcasting have reached a multi-year agreement for Nielsen Audio measurement. This agreement encompasses all of Nielsen's local syndicated products and services available to mid-market radio broadcasters. The announcement comes on the heels of renewals with Max Media and West Virginia Broadcasting. Backyard Broadcasting is based in Williamsport, PA, and owns WILQ-FM, WLMY-FM, WWPA-AM, W267BJ/Williamsport, WZXR-FM/South Williamsport, WCXR-FM/Lewisburg and WBZD-FM/Muncy.

"It's good to be back, and we are excited to be working again with Nielsen," said Backyard Broadcasting President/CEO Dan Farr. "We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars -- and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients."

"Good-byes are never easy, but they do make the homecomings particularly sweet," added Nielsen Audio Managing Director Brad Kelly. "We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright. We could not be more excited about rejoining forces with the team of marketing pros at Backyard to help Williamsport, PA area advertisers build their businesses, move product off the shelf, and optimize their ad dollars."