Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Connoisseur Media Sells Four in Minnesota to Hometown

Connoisseur Media

Connoisseur Media has agreed to sell four stations serving Austin and Albert Lea, MN, to Hometown Broadcasting of Austin and Albert Lea, LLC. The deal includes KAUS-AM and KAUS-FM in Austin and KATE-AM and KCPI-FM in Albert Lea. The transaction is subject to FCC approval and is expected to close in early More

Ken Levine Set as Keynote Presenter at Conclave 45

Ken Levine

Veteran radio personality, television writer, producer, director, and Major League Baseball broadcaster Ken Levine will serve as a keynote presenter at Conclave 45: The Last Conclave in Bloomington, MN. Levine will take the stage Thursday, September 17, at 8:30am, during the final day of the three-day radio More

Katz: AM/FM Still Dominates In-Car Audio Listening

Katz Radio Group

Despite the growing number of audio choices available in connected vehicles, AM/FM radio continues to capture the majority of listening time in the car, according to a new Katz Radio Group Sound Answers analysis. Citing Edison Research's Q1 2026 Share of Ear study, Katz reports More

Danny Meyers, Meghan Lane Ink New Hubbard Deals

Danny Meyers and Meghan Lane

Hubbard Radio South Florida has signed personalities Danny Meyers and Meghan Lane to new multi-year agreements, keeping the duo on two of the company's West Palm Beach stations. Meyers and Lane will continue to host afternoon drive on WRMF (97.9 WRMF) and mornings on WEAT (Sunny 107.9). More

PodcastOne Adds Spiner, Frakes Podcast

PodcastOne

PodcastOne has acquired the exclusive sales and distribution rights to "Dropping Names...and Other Things with Brent & Jonny," the entertainment podcast hosted by actors Brent Spiner and Jonathan Frakes. The "Star Trek: The Next Generation" veterans and longtime friends use the More

Skyview Expands Playfly College Sports Partnership

Skyview Networks

Skyview Networks is expanding its collegiate sports business through an enhanced agreement with multimedia rights holder Playfly Sports, adding Texas A&M University and the University of Texas at San Antonio while broadening its relationship with San Jose State University. Under More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®