Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Ruth Presslaff Named MIW 2026 Trailblazer

Ruth Presslaff

Mentoring and Inspiring Women in Radio has named Ruth Presslaff as the recipient of its 2026 Frances Preston Trailblazer Award, recognizing her leadership and long-standing contributions to advancing women in radio. The honor, MIW's highest accolade, was presented during the NAB Show 2026 on April 20. More

Trusty Highlights Broadcasters' Public Interest Role

FCC Commissioner Olivia Trusty

At the NAB Show 2026, FCC Commissioner Olivia Trusty outlined her vision for how broadcasters can fulfill the long-standing "public interest" standard, emphasizing localism, accountability and the need for updated policies in a rapidly evolving media landscape. In remarks titled "Finding the Angel of the More

Aaron Miller Returns to CMG Tampa as Director of Sales

Aaron Miller

Cox Media Group (CMG) Tampa has named Aaron Miller Director of Sales, marking his return to the organization. Miller rejoins CMG from Audacy and previously worked with CMG Tampa, where the company says he developed strong ties to the local market and client base. In his new role, Miller will oversee the More

Westwood One Blog Outlines AI Best Practices

Cumulus Media | Westwood One

A new blog post from Cumulus Media's Westwood One Audio Active Group highlights how local advertisers can more effectively use artificial intelligence tools to guide media planning and buying decisions. Authored by Cumulus Operations President Bob Walker, the piece emphasizes that AI platforms require a More

Talent Farm Adds Five New 24/7 Radio Formats

Talent Farm

Talent Farm has expanded its syndication portfolio with the launch of five new 24/7 radio formats, offering affiliates additional programming options across multiple high-demand music genres. The new formats -- "The Harbor" (Yacht Rock & Smooth Classics), "The Coast" (Classic Alternative), "The Boombox" More

KUNV/LAs Vegas Marks 45 Years, Nears $45K Drive Goal

KUNV-FM/Las Vegas

KUNV 91.5 FM in Las Vegas is celebrating its 45th anniversary, highlighting decades of student-driven broadcasting while nearing its fundraising goal during its Spring Membership Drive. The station, licensed to University of Nevada, Las Vegas, is approaching its $45,000 target, boosted by a special live More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®