Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Jeff Liberman Exits Entravision After 25 Years

Jeff Liberman

Entravision Communications has parted ways with longtime President and Chief Operating Officer Jeff Liberman, ending a nearly 26-year run with the Spanish-language media company that owns 46 Spanish-language radio stations. Liberman's departure closes one of the longest executive tenures in U.S. Hispanic More

WGR Brand Expands to Rochester on 95.7 FM

WROC-FM Rochester

Audacy is expanding its WGR Sports Radio brand into the Rochester market, rebranding WROC-FM as WGR Rochester on 95.7 FM. The change takes effect at 11pm ET on February 22. While the WROC call letters will remain, the station will carry WGR Rochester branding and More

Darius Bradford to Host FOXY 106.9 Mornings in St. Louis

Darius Bradford Morning Show

Roberts Metro Broadcasting will launch The Darius Bradford Show on Monday, February 23, airing weekday mornings from 6-10am on FOXY 106.9 FM (K295CQ) in St. Louis. The program will serve as the station's new Urban AC morning show, featuring a mix of social commentary, culturally focused discussions and More

Chairman Carr Announces Pledge America Campaign

FCC Chairman Brendan Carr

FCC Chairman Brendan Carr has launched the Pledge America Campaign, calling on the nation's broadcasters to support the upcoming 250th anniversary of American independence with patriotic and civic-focused programming. The initiative aligns with the White House's Salute to America 250 Task Force, More

Report: Podcasting Tops 53% Monthly Reach in U.S.

Triton Digital

Podcasting now reaches more than half of the U.S. population each month, with 53.6% of Americans listening to or watching podcasts, according to Triton Digital's 2025 U.S. Podcast Report. The annual study, powered by IAB Tech Lab-certified Podcast Metrics and Demos surveys of 12,000 More

iHeartMedia Study Highlights Bicultural Latino Power

iHeartMedia

iHeartMedia has released a new consumer study examining Bicultural Latinos, those who identify as equally American and Hispanic, finding the group represents a growing economic and cultural force shaping the next era of U.S. growth. The report, "New American Consumer: Bicultural Latinos," developed in More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®