Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

RAB Names Sabina Widmann Executive Vice President

Sabina Widmann

The Radio Advertising Bureau has appointed Sabina Widmann as Executive Vice President, expanding the organization's focus on broadcaster initiatives, member engagement and industry support. In the newly created role, Widmann will oversee member engagement and success efforts, with responsibilities that More

Margie Tasseff Retiring From iHeartMedia Ohio

Margie Tasseff

iHeartMedia has announced that longtime Mansfield and Marion Market President Margie Tasseff will retire effective June 1, ending a nearly 40-year career with the company. Tasseff currently oversees seven stations in Mansfield and three stations in Marion. She has served as Market President for the More

Henkle's Ace Shows Power of Long-Term Radio Ads

Cumulus Media and Westwood

A new study commissioned by Cumulus Media and Westwood One highlights how long-term AM/FM radio advertising helped Henkle's Ace Hardware build strong brand awareness and customer loyalty in Joplin, Missouri. The research, conducted by Quantilope in January 2026 among 150 consumers in Joplin, found More

Brent Sears Named PD at Sound of Life

Brent Sears

WFGB (Sound of Life) in Kingston, NY, has named Brent Sears as its new Program Director. Sears will officially join the station in July after spending the past nine years with WAY-FM, most recently serving as station manager for the network's Denver operation. Bruce Barrows said Sears' arrival aligns More

Seaboard Networks Picks Up ''Unscaled Travel'' Show

The Unscaled Travel Radio Show

Seaboard Networks has signed on as the new distributor and syndicator for "The Unscaled Travel Radio Show," the weekly travel program hosted by husband-and-wife team Jeremy Long and Amy Long. The program currently airs on KOWS-FM in Santa Rosa, CA, and is also carried on digital stations across the More

WSOC-FM Morning Team Retiring After 22 Years

Tanner in the Morning

Longtime WSOC-FM morning personalities Rob Tanner, Catherine Lane and Chris Allen will retire from their day-to-day roles following a 22-year run on the station's "Tanner in the Morning" show. The trio's final broadcast is scheduled for Friday, June 19. The morning show has been a fixture on Country More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®