Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Joe LaCroix Named Brand Manager at 105.7 The Fan

Joe LaCroix

Audacy has promoted Joe LaCroix to Brand Manager of sports-formatted WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will oversee the station's content strategy, talent development, operations, and branding efforts. "Joe's dedication over the past year has been nothing short of exceptional, More

NAB Urges FCC to Reform Regulatory Fee Structure

National Association of Broadcasters (NAB)

The National Association of Broadcasters (NAB) is urging the Federal Communications Commission to address what it says are rising and increasingly burdensome regulatory fees as the agency develops its Fiscal Year 2026 fee schedule. In comments filed with the FCC, NAB supported aspects of the commission's More

Hubbard Radio Rebrands as Hubbard 'Media That Connects'

Hubbard 'Media That Connects'

Hubbard Radio is adopting a new corporate identity, rebranding as "Hubbard - Media That Connects" as the company broadens its focus beyond traditional radio into digital marketing and podcasting. The announcement was made by CEO Ginny Hubbard during a companywide Town Hall meeting. The new branding More

Stacie Bolster Named GSM for JVC Panama City

Stacie Bolster

JVC Broadcasting has named Stacie Bolster as General Sales Manager for its Panama City, FL radio cluster. Bolster joins the company with decades of experience in broadcast advertising, sales leadership, client development, and revenue growth. JVC said her extensive knowledge of the Panama City market and More

Worldwide News Network Launches with NewsCloud

Worldwide News Network

Red Apple Audio Networks has launched its new Worldwide News Network (WWNN), utilizing the NewsCloud newsroom platform developed by Radio.Cloud. The network officially debuted on May 23, with executives citing NewsCloud's cloud-based architecture and rapid deployment capabilities as key factors in the More

AI Search Shift Elevates Importance of Branding

Cumulus Media and Westwood One

The rise of Google's AI-powered search results is reducing both organic and paid search traffic, making brand building more important than ever for advertisers, according to a new analysis from Cumulus Media | Westwood One's Audio Active Group. In a new blog post, Pierre Bouvard, Chief Insights Officer More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®