Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

K-LOVE Inc. to Acquire WZBA-FM in Baltimore

K-LOVE, Inc. has signed an agreement to acquire Classic Rock WZBA-FM (100.7 The Bay) and two associated FM translators serving the Baltimore market from Shamrock Communications, with an application for FCC approval set to be filed. The transaction includes WZBA-FM (100.7 MHz) licensed More

WorldDAB Study Finds Radio Remains Essential in the Car

WorldDAB

A new international study commissioned by WorldDAB has found that broadcast radio remains the dominant audio choice for drivers, with the vast majority of car buyers viewing radio as an essential feature that should remain prominent and easy to access in modern vehicles. The research, unveiled at More

Warshaw Urges FCC to Ease Radio Ownership Limits

Jeffrey Warshaw

Connoisseur Media CEO Jeffrey Warshaw is urging the Federal Communications Commission to move quickly to relax local radio ownership restrictions, arguing that broadcasters need greater scale to compete with rapidly growing digital media rivals. According to an ex parte filing submitted June 10, Warshaw More

KCMO Talk Radio Lands Mizzou Athletics Rights

KCMO Talk Radio 95.7 FM and 710 AM

Cumulus Media's KCMO Talk Radio 95.7 FM and 710 AM has been named the new Kansas City-area radio home for Mizzou Athletics under a new agreement with Mizzou Athletics and Learfield's Central Bank Tiger Network. Beginning this fall, KCMO Talk Radio will serve as the exclusive More

Red Apple Offers 'Freedom 250' Holiday Special

Red Apple Music Networks

Red Apple Music Networks is offering radio stations nationwide a new four-hour holiday special commemorating America's 250th anniversary. "The Freedom 250 Special: Celebrating 250 Years of America" will be hosted by radio icon Bruce "Cousin Brucie" Morrow and singer-songwriter More

Will Calder Named Beasley Tampa Operations Manager

Will Calder

Beasley Media Group has appointed veteran programmer Will Calder as Operations Manager for its Tampa radio cluster, effective June 11. In the newly expanded role, Calder will oversee programming and brand strategy for Beasley Tampa's portfolio, including WLLD-FM (WiLD 94.1), WQYK-FM (99.5 QYK), WRBQ-FM More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®