Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

NPR Secures $110 Million in Major Philanthropic Gifts

NPR

NPR has received more than $110 million in philanthropic contributions, including the largest gift ever made by a living donor in the organization's history, as it looks to expand digital capabilities and strengthen its national network. Philanthropist Connie Ballmer contributed More

AOA Expands With New Weekend Edition Launch

Agriculture of America (AOA)

Farm and Ranch Media has announced it will expand its radio lineup with a weekend edition of its syndicated talk program, "Agriculture of America" (AOA), beginning May 1. The new "AOA: Weekend Edition" builds on the weekday show, which launched in 2018 and is now heard on more More

Super Hi-Fi Launches AI Music Scheduler Neuron

Super Hi-Fi

Super Hi-Fi has introduced Neuron, a new AI-powered music scheduling engine designed to align station programming with how listeners experience music. The company said Neuron is built on neuroscience research into attention, reward and musical expectation, incorporating insights from organizations such More

CRS 2027 Agenda Committee Seeks Applicants

Country Radio Seminar

Country Radio Broadcasters is now accepting applications for its CRS 2027 Agenda Committee, which will help shape the educational programming for next year's Country Radio Seminar, scheduled for March 17-19, 2027. Brittani Johnson will serve as Chair of the committee, joined by Vice Chairs Krista Hayes More

David Simpson Joins WEBE-FM Lineup in Bridgeport

David Simpson

Connoisseur Media has named veteran broadcaster David Simpson to its on-air lineup at WEBE 108 in Bridgeport, CT, further strengthening the station's heritage AC brand. Simpson brings decades of experience in New England radio, beginning his career in Connecticut at WICH before spending many years at WPRO-AM More

Brady Joins 103.1 The Wolf in Long Island

Brady

Connoisseur Media has added on-air personality Brady to the lineup at WWWF (103.1 The Wolf) in Long Island. Brady, who began his radio career in his home state of Michigan, has worked in multiple markets nationwide before arriving in New York. He previously hosted nights at Z100 and later at the former Alt More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®