Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Debbie Kenyon Named Audacy Central Region President

Debbie Kenyon

Audacy has promoted veteran executive Debbie Kenyon to Regional President for its Central U.S. markets, expanding her leadership role across several of the company's major stations. Kenyon, who currently serves as Senior Vice President and Market Manager for Audacy's Detroit operations, will now oversee More

iHeartMedia Appoints Care Jones SNE Market President

Care Jones

iHeartMedia has promoted Care Jones to Market President, overseeing the company's operations in Providence, RI; Manchester and Portsmouth, NH; and Cape Cod, MA. In her new role, Jones will lead market operations, strategy and revenue performance across the four regions, with a focus on growth and delivering More

Connoisseur Media to Sell Topeka Stations to KZNA Inc.

Connoisseur Media

Connoisseur Media has reached an agreement to sell its Topeka, KS cluster to KNZA Inc., which operates locally as MSC Radio Group. The transaction, which includes KSAJ-FM (98.5 Jack FM), KTPK (Country 106.9), WIBW-AM (WIBW News), and WIBW-FM (The Big 94.5 Country), is pending approval from the FCC and is More

AM/FM Still Dominates Audio Reach, Study Finds

Cumulus Media | Westwood One

A new blog from Cumulus Media and Westwood One's Audio Active Group argues that advertisers who rely solely on streaming and podcasts are missing a significant portion of the U.S. audience, citing recent research from Advertiser Perceptions and Edison Research. According to the analysis, marketers and More

Adam Star Returns as PD for Beasley Augusta GA

Adam Star

Beasley Media Group has named Adam Star Program Director for its cluster in Augusta, GA, effective immediately. In the role, Star will oversee programming strategy for the cluster and work alongside Operations Manager Tee Gentry and Chris O'Kelley. He returns to the company after previously serving as More

FCC Names Farhan Khan Chief Information Officer

Federal Communications Commission

The Federal Communications Commission has appointed Farhan Khan as its new Chief Information Officer, a role overseeing the agency's technology strategy, IT services, modernization efforts, and information security. As CIO, Khan will lead the Commission's overall technical vision, ensuring its systems More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®