Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

Rick Thomas to Exit Beasley Media Tampa in June

Rick Thomas

Beasley Media Group announced that Rick Thomas will step away from his leadership role in Tampa effective June 1, as he shifts his focus toward spending more time with his family. Thomas joined Beasley Media Group in January 2023 as Brand Manager for the company's Tampa radio cluster, overseeing WLLD-FM, More

Beach Football League Partners With iHeartMedia

Beach Football League

The Beach Football League has entered into a strategic partnership with iHeartMedia, naming iHeartRadio the league's Official Audio and Radio Partner beginning with the 2026 season. Under the agreement, iHeartMedia will provide promotional support for the league through its radio, podcast, digital, social More

AI-Run Radio Experiment Reveals Distinct Personalities

Andon Labs

A new experiment from Andon Labs found that artificial intelligence models tasked with autonomously operating internet radio stations quickly developed dramatically different on-air personalities - ranging from calm and polished to repetitive, conspiracy-focused, and politically activist. The project, More

NPR Cuts Jobs Amid Funding, Revenue Challenges

National Public Radio (NPR)

NPR is restructuring its newsroom and offering voluntary buyouts to employees as the public media organization works to address budget pressures tied to declining sponsorship revenue and the loss of federal funding for public broadcasting stations. NPR President and CEO Katherine More

Screamin' Scott Randall Joins WCSX Morning Show

Screamin' Scott Randall

Beasley Media's Classic Rock WCSX-FM has promoted longtime Detroit radio personality Screamin' Scott Randall to mornings, effective May 18. Randall moves into the morning slot after serving as the station's afternoon host. Before joining WCSX, he spent years as part of the morning lineup at Detroit rock More

PodcastOne Extends Lindsie Chrisley Deal, Adds Show

PodcastOne

PodcastOne has extended its agreement with podcast host Lindsie Chrisley for sales and distribution rights to "The Southern Tea" in a new multi-year deal. The company also announced it has acquired distribution rights to "Dude Dads," a podcast from the KILLR Network hosted by Jeri More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®