Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

AM/FM Radio Dominates Audio Reach Among Kia Drivers

Cumulus Media | Westwood One Audio Active Group

A new blog post from Cumulus Media | Westwood One Audio Active Group highlights the continued dominance of AM/FM radio among Kia drivers, citing newly released data from Edison Research's "Share of Ear" study. The report, authored by Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood More

Broadcasters Foundation Sets NYC Media Mixer for June 25

Broadcasters Foundation of America

The Broadcasters Foundation of America will host its latest Media Mixer on Thursday, June 25, at the New York City studios of iHeartMedia, bringing together broadcasting executives, on-air talent, and emerging industry professionals for an evening focused on networking and supporting More

FCC Sets Date for Foreign Sponsorship Rule Changes

Federal Communications Commission

The Federal Communications Commission's Media Bureau is reminding broadcasters that revised foreign sponsorship identification requirements for leased programming will officially take effect June 7. In a Public Notice released Tuesday, the FCC said the updated rules apply to new programming leases and More

WWI Returns as Home of Women's College World Series

Westwood One Sports

Westwood One will once again provide exclusive national audio coverage of the NCAA Division I Women's College World Series from OG&E Energy Field at Devon Park in Oklahoma City. Coverage begins Thursday, May 28 at 12pm ET and will continue through every game of the tournament, More

RAB Names Sabina Widmann Executive Vice President

Sabina Widmann

The Radio Advertising Bureau has appointed Sabina Widmann as Executive Vice President, expanding the organization's focus on broadcaster initiatives, member engagement and industry support. In the newly created role, Widmann will oversee member engagement and success efforts, with responsibilities that More

Margie Tasseff Retiring From iHeartMedia Ohio

Margie Tasseff

iHeartMedia has announced that longtime Mansfield and Marion Market President Margie Tasseff will retire effective June 1, ending a nearly 40-year career with the company. Tasseff currently oversees seven stations in Mansfield and three stations in Marion. She has served as Market President for the More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®