Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Podtrac

Podtrac, a podcast analytics firm, announces that the IAB Tech Lab has officially verified Podtrac's podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher or hosting environment. Podtrac says its measurement system enables any podcast publisher to easily access verified counts for their podcast.

Podtrac's Version 2.0 guidelines -- complaint analytics apply to all podcast download and unique monthly audience -- counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac's Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.

For additional details see the Podtrac company blog at podtrac.com.

Latest Radio Stories

2026 NAB Crystal Radio Award Winners Announced

NAB Crystal Radio Awards

The National Association of Broadcasters (NAB) today announced the ten winners of the 39th annual NAB Crystal Radio Awards. Since 1987, these awards have recognized radio stations for their exceptional year-round commitment to community service. Recipients were chosen from 50 More

Nielsen DMA Data Added to Magellan AI

Magellan AI

Nielsen has licensed its proprietary Designated Market Area (DMA) data to Magellan AI, enabling local-level podcast advertising measurement within the Magellan AI platform. The integration allows advertisers to measure podcast performance across Nielsen's 210 standardized U.S. DMA More

CRS Honors to Reveal Hall of Fame, ACM Radio Winners

CRS 26

Country Radio Seminar will unveil the Country Radio Hall of Fame Class of 2026 and select ACM Radio Award winners during CRS Honors on Wednesday, March 18 at 2pm. In partnership with the Academy of Country Music, the ceremony will feature the live announcement of ACM Radio Award winners for Station of More

BEPN, Amber Grimes Launch ''If You Knew Better''

If You Knew Better with Amber Grimes

iHeartMedia and Charlamagne Tha God's The Black Effect Podcast Network have announced the launch of a new podcast hosted by entertainment executive Amber Grimes. Entitled "If You Knew Better," the series will focus on growth, reinvention, setbacks and strategies for personal and professional development. More

NAB State Leadership Conference Draws 570 Broadcasters

National Association of Broadcasters

Broadcasters from across the country gathered in Washington, DC, this week for the National Association of Broadcasters' annual State Leadership Conference (SLC), an advocacy event focused on strengthening local radio and television stations' ability to serve their communities. More than 570 attendees More

Entravision Acquires Playback Rewards' Technology

Entravision

Entravision Communications Corporation has acquired Playback Reward's core technology, platform and product intellectual property assets, bolstering its performance advertising arm, Adwake. The Playback assets will be integrated into Adwake to accelerate development of its loyalty rewards platforms, with a More

Return to Menu

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Earns IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®