Triton Secures IAB Tech Lab Podcast Measurement Compliance

Triton Digital

Triton Digital announced Tuesday that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton's Podcast Metrics as for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more. The IAB Tech Lab Podcast Measurement Certification verified Triton's current metrics, and the company says it makes them "the only neutral third-party company to have a CMS/CDN agnostic solution."

In addition, this "seal of approval" extends to Triton's Ad Server, Tap and its measurement of impressions, downloads and more.

"We are incredibly proud of this compliance verification and what it means for our business, and for the industry," said Triton Digital President, Market Development John Rosso. "With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions."

Latest Radio Stories

iHeartMedia Q3 Revenue Rises 3.3% as Podcasts Gain

iHeartMedia

iHeartMedia reported third-quarter revenue of $1.03 billion, up 3.3% from a year earlier, as growth in podcasting and political advertising offset declines in broadcast and network revenue. Excluding political advertising, revenue rose 0.9%. The company posted operating income of $73 million, compared More

SiriusXM Names Tubi's Anjali Sud CEO, Succeeding Witz

Anjali Sud

SiriusXM has named Tubi CEO Anjali Sud its next Chief Executive Officer, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly six years as CEO and will remain an adviser to the company through the end of 2027. Sud has served as an independent director on SiriusXM's More

Crime Junkie, iHeart Lead October Podtrac Rankings

Podtrac

AudioChuck's "Crime Junkie" held the top spot in Podtrac's October 2026 U.S. podcast rankings, while iHeart Audience Network led the U.S. publisher and network chart with 64.3 million unique audience members and 294.7 million downloads and plays. The top five podcasts were unchanged from September. The More

Westwood One Blog Makes Case for Brand Building

Cumulus Media and Westwood One

Advertisers can generate stronger sales growth by pairing promotions that reach shoppers ready to buy with campaigns that build familiarity among future customers, according to a review of advertising effectiveness research by the Cumulus Media | Westwood One Audio Active Group. Chief Insights Officer More

Podcast Ad Spending Rises 18% in Q3, Says Magellan AI

Magellan AI

Podcast advertising spending increased 18% year-over-year in the third quarter of 2026, according to Magellan AI's latest Podcast Advertising Benchmark Report. Despite the annual growth, spending declined 1% from the second quarter as advertisers pulled back during July and August before More

FCC Chairman Carr Names Will Holloway Legal Advisor

Will Holloway

FCC Chairman Brendan Carr has named Will Holloway a legal advisor in his office. Holloway most recently advised Commissioner Trusty, leading legal and policy analysis on wireless, space, international, engineering and technology, and public safety issues. "Will began his career at the FCC as an honors More

Return to Menu

Triton Secures IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Triton Secures IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®