Home Login RADIO ONLINE RSS Facebook
Advertisement

Triton Secures IAB Tech Lab Podcast Measurement Compliance


Triton Digital
Triton Digital

Triton Digital announced Tuesday that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton's Podcast Metrics as for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more. The IAB Tech Lab Podcast Measurement Certification verified Triton's current metrics, and the company says it makes them "the only neutral third-party company to have a CMS/CDN agnostic solution."

In addition, this "seal of approval" extends to Triton's Ad Server, Tap and its measurement of impressions, downloads and more.

"We are incredibly proud of this compliance verification and what it means for our business, and for the industry," said Triton Digital President, Market Development John Rosso. "With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions."

Advertisement

Latest Radio Stories

Cumulus Media Adopts Xperi's AutoStage Analytics
Cumulus Media and Xperi
Cumulus Media and Xperi
Cumulus Media has become the first commercial broadcaster to license Xperi's AutoStage Broadcaster Portal Premium, a new audience intelligence platform that provides near-census-level insights into in-car radio listening. The agreement makes Cumulus the launch partner for the next-generation analytics More

Connoisseur Media Expands Weekend Syndication Lineup
Robby's Top 20 Countdown and She's Country
Robby's Top 20 Countdown and She's Country
Connoisseur Media is expanding its syndicated programming lineup through its partnership with Compass Media Networks, adding two original weekend shows to its national distribution portfolio: "Robby's Top 20 Countdown" and "She's Country." The move builds on the companies' existing relationship, which More

Nielsen: Audio Still Dominates Podcast Consumption
Nielsen
Nielsen
Audio remains the primary way consumers engage with podcasts despite the rapid growth of video-enabled platforms, according to Nielsen's new report, Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer. The report finds that 90% of monthly podcast consumers listen to More
Advertisement

Report: Howard Stern Cuts Staff, Show Schedule
Howard Stern
Howard Stern
Howard Stern has reportedly laid off about a dozen staff members as he prepares to reduce his SiriusXM schedule to one new show per week beginning after Labor Day. According to a report by Page Six, staffers were notified during a Zoom meeting on Monday that the longtime host will scale back from his More

Infotainment Systems Fuel Digital Audio Growth
Edison Research at SSRS
Edison Research at SSRS
The growing adoption of in-car infotainment systems is accelerating digital audio listening, according to new data from Edison Research's Share of Ear study. The report shows ownership of infotainment platforms such as Android Auto and Apple CarPlay has more than doubled since 2019, rising from 18% of More

Beasley Promotes Roldan to Tech Leadership Role
Jose Alberto Roldan
Jose Alberto Roldan
Beasley Media Group has promoted Jose Alberto Roldan to the newly created position of Head of Technology and Infrastructure. In the role, Roldan will oversee the company's technology strategy, information technology operations, infrastructure, cybersecurity and enterprise systems while continuing to lead More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement