Home Login RADIO ONLINE RSS Facebook
Advertisement

Triton Secures IAB Tech Lab Podcast Measurement Compliance


Triton Digital
Triton Digital

Triton Digital announced Tuesday that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton's Podcast Metrics as for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more. The IAB Tech Lab Podcast Measurement Certification verified Triton's current metrics, and the company says it makes them "the only neutral third-party company to have a CMS/CDN agnostic solution."

In addition, this "seal of approval" extends to Triton's Ad Server, Tap and its measurement of impressions, downloads and more.

"We are incredibly proud of this compliance verification and what it means for our business, and for the industry," said Triton Digital President, Market Development John Rosso. "With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions."

Advertisement

Latest Radio Stories

Cox Media Group Names Bortnick VP of Local Revenue
Danny Bortnick
Danny Bortnick
Cox Media Group (CMG) has appointed Danny Bortnick as Vice President, Local Revenue and Client Growth for its radio division, a newly created leadership role focused on strengthening client partnerships and driving local revenue growth. He joins the company on July 13. Bortnick will partner with CMG More

Study: AM/FM Dominates Audio Among Tesla Drivers
Cumulus Media | Westwood One
Cumulus Media | Westwood One
New research from Cumulus Media | Westwood One's Audio Active Group finds AM/FM radio remains the dominant ad-supported audio platform among Tesla drivers, reinforcing radio's value for automakers seeking to retain loyal customers and attract drivers from competing brands. In this week's blog, Pierre More

Isaac Carree Joins WALR for Inspirational Shows
Isaac Carree
Isaac Carree
Gospel artist and media personality Isaac Carree is joining the lineup at WALR (KISS 104.1) Atlanta, where he will host two new inspirational programs beginning weekdays and Sundays. Carree will host "Morning Inspiration" weekdays from 5-6am and "Sunday Morning Inspiration" Sundays from 8am-noon. Both More
Advertisement

Coleman Insights to Study Public Radio Underwriting
Coleman Insights
Coleman Insights
Coleman Insights, in collaboration with Greater Public, will launch a new qualitative research project examining the evolving landscape of public radio underwriting during next week's Public Media Growth Conference in Chicago. The study, entitled "The State of Public Radio More

StreamGuys Restores Live Radio at Bats Games
StreamGuys
StreamGuys
StreamGuys has deployed its Ultra-Low Latency Streaming (ULLS) technology for the Louisville Bats, restoring a longtime baseball tradition by allowing fans at Louisville Slugger Field to hear the team's live radio broadcast in sync with the on-field action. The Louisville Bats, the Triple-A affiliate of More

Hoffmann Media Group to Acquire Audacy St. Louis Cluster
Audacy
Audacy
Audacy has reportedly agreed to sell its six-station St. Louis radio cluster to Hoffmann Media Group, marking the family-owned company's first entry into radio broadcasting and adding one of the nation's most recognizable news/talk brands, KMOX-AM & FM (1120/104.1), to its expanding media portfolio. The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement