Triton Secures IAB Tech Lab Podcast Measurement Compliance

Triton Digital

Triton Digital announced Tuesday that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton's Podcast Metrics as for analyzing how, when and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title and more. The IAB Tech Lab Podcast Measurement Certification verified Triton's current metrics, and the company says it makes them "the only neutral third-party company to have a CMS/CDN agnostic solution."

In addition, this "seal of approval" extends to Triton's Ad Server, Tap and its measurement of impressions, downloads and more.

"We are incredibly proud of this compliance verification and what it means for our business, and for the industry," said Triton Digital President, Market Development John Rosso. "With our proven record for high quality online audio measurement, it reassures our clients and the industry that both Podcast Metrics and Tap are state-of-the-art, reliable solutions."

Latest Radio Stories

Nielsen, Triton Integrate Podcast Metrics in NMI

Nielsen Audio and Triton Digital

Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Nielsen Names Julie DeTraglia Insights Chief

Julie DeTraglia

Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

SiriusXM, iHeartMedia in Early Merger Talks

SiriusXM and iHeartMedia

Early-stage discussions are underway between SiriusXM and iHeartMedia regarding a potential merger or acquisition that could reshape the U.S. audio industry, according to multiple media reports. The talks, first reported by Bloomberg and confirmed by outlets including The New York Times, remain More

MLC Media Names Jeffery Liberman Senior Advisor

Jeffery Liberman

MLC Media has appointed Jeffery Liberman as Senior Advisor, effective May 1, as the company looks to bolster its broadcast operations and expand best practices across its media portfolio. In the role, Liberman will report to MLC Principal Carlos Moncada and collaborate with leadership across the company's More

Rowdies Land Radio Deal with Beasley for 2026

Tampa Bay Rowdies

The Tampa Bay Rowdies have entered into a new partnership with Beasley Media Group that will make WJBR (Florida Alumni Radio 1100AM) the radio home for all club matches during the 2026 season. Under the agreement, all Rowdies home and away matches from the USL Championship regular More

Layfield Named VP of Programming at iHeart in Louisville

Christopher Layfield

iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats. In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. More

Return to Menu

Triton Secures IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Triton Secures IAB Tech Lab Podcast Measurement Compliance

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®