Triton Digital, Frequency Partner for Enhanced Creative

RADIO ONLINE | Monday, September 9, 2019

Triton Digital

Triton Digital is partnering with Frequency, a digital audio creative management platform, to enable digital audio publishers with the tools to produce, manage and deliver ad creative. Frequency's "Creative Management Platform" (CMP) is complementary to Triton's Tap Ad Server and a2x marketplace. Triton says that integrating CMP with the company's stack enhances a publisher's ad product offering to advertisers and enables streamlined ad operations, making it easier for Triton's publishers to create and deliver ads at scale.

Frequency also utilizes data to build personalized audio ads, control ad distribution and deliver ads based on performance. These capabilities enable publishers to make real-time decisions down to the end creative to improve the listening experience for their target audiences.

"We are thrilled to partner with Triton Digital, one of the cornerstone technology providers for digital audio," said Frequency CEO Pete Jimison. "We are proud that through this partnership, we can quickly deploy our solutions to the ecosystem, greatly improving audio advertising for publishers, advertisers and listeners."

"Frequency is writing the next chapter for audio advertising, where the combination of data and creative drives the ad experience," added Triton Digital President/Market Development John Rosso. "In addition, Frequency's unique digital audio creative management platform will greatly simplify workflows on both the buy and sell side."