Katz Media Group Announces New Programmatic Sales Division
|RADIO ONLINE | Tuesday, September 10, 2019|
Katz Media Group has announced the addition of Audiology by Katz, a new programmatic sales division for digital audio. Under Katz Digital, its programmatic digital audio marketplace was built with the mission to help advertisers and agencies utilize the power of audio to connect with consumers. The service offers access to a scalable, premium and brand-safe digital audio marketplace with programmatic inventory across 120+ connected devices and smart speakers.
The new sales division will be led by David Krulewich, who also serves as Senior VP/Programmatic Sales for Katz Digital. Krulewich brings over 10 years of programmatic and adtech experience to lead Katz's tenured sales team. Krulewich will report to Katz Digital Executive VP Scott Porretti.
"The addition of Audiology is part of Katz's ever-expanding position in the digital marketplace," said Katz Media Group CEO Mark Gray. "This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space."
"With digital audio now the number one form of mobile media consumption, no programmatic media campaign is complete without a digital audio component," added Katz Digital Executive VP Scott Porretti. "Audiology by Katz gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns."