GMP Spotlights the Power of Independent Local Radio

RADIO ONLINE | Wednesday, December 4, 2019 | 11:36am CT

Gen Media Partners

Gen Media Partners (GMP) has initiated an advocacy campaign to shine a light on the power of independent radio to connect national brands with local listeners. The campaign was inspired by AMEX's Small Business Saturday, a program that encourages consumers to "shop local" after Black Friday. GMP sent an email blast to national and regional advertising agencies across the country spotlighting the influence that independent broadcasters have in their communities.

"Advertising on independent radio gives national advertising brands credibility and acceptance from local consumers," stated Gen Media Partners CEO Kevin Garrity. "Many of the stations we represent are run by people who live in the neighborhoods they serve. These radio stations are the heart of their local communities and hyper-connected to their audiences."

He added, "The local radio station is often a community mainstay and voice, and advertisers will always benefit from that association. Our message is clear, independent local radio works for national brands."