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NABOB Generates Adverting Buys for Member Stations


NABOB
NABOB

The National Association of Black Owned Broadcasters (NABOB) has announced that, through the efforts of Sherman Kizart of Kizart Media Partners and Howard Robertson of Spotset, many NABOB member stations will be receiving advertising buys from the U.S. Census and Toyota.

The Toyota buy is part of the February celebration of Black History Month and continues a tradition started by Toyota and NABOB several years ago. Toyota continues to be a close associate and partner with NABOB, and the Black History Month campaign is only a portion of that close relationship.

The U.S. Census ad buy continues an ongoing strong relationship between the U.S. Census and NABOB. The U.S. Census signed a strategic partnership with NABOB in 2019 that was preceded by 2 years of U.S. Census engagement at NABOB events. The U.S. Census is working hard to reach every person living in America for the 2020 count. The NABOB buy is recognition by the Census that, to adequately engage with the African American community, it must partner with the stations that are directly connected to that community every day.

NABOB President Jim Winston commented, "NABOB is greatly appreciative of the work that Sherman Kizart and Howard Robertson are doing to get advertising dollars placed on NABOB member stations. I encourage all NABOB members to pay their annual dues so that we can continue to bring advertising dollars to their stations."

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