Home Login RADIO ONLINE
Advertisement

Minnesota Twins Sign Multi-Year Deal with Skyview Networks


Minnesota Twins
Minnesota Twins

Major League Baseball's Minnesota Twins have announced a multi-year partnership with Skyview Networks, a broadcast solutions and network sales company, to kick off its 2020 season. Beginning this March, the Twins will utilize Skyview's AdView inventory management and live read capture software, which is designed to fit their needs. Under the deal, the process of scheduling ads and reporting them for billing will be fully controlled by the franchise's broadcast team and front office.

"After thoroughly researching the market, it is clear that Skyview Networks' industry-leading AdView software is best suited to enhance our day-to-day broadcast operations, while also driving greatly-improved efficiencies in our reporting processes," said Minnesota Twins Senior Broadcast Manager Andrew Halverson. "We are eager to partner with Skyview's team to maximize their resources for the betterment of our broadcasts and our advertisers alike."

"We are very excited to partner with the Twins for the upcoming MLB season," added Skyview Networks VP/Business Development Matt Stys. "Our AdView software is customizable to each franchise user's needs and we are confident that the Twins' advertiser partnerships will benefit strongly from this system."

In addition to managing the schedules and reports of play-by-play broadcasts, AdView's live read capture provides proof of performance for the franchise advertising partners. By standardizing the ads and cataloging them in a web-based system by advertiser, date and time, they can be downloaded quickly, and it speeds up the billing process. Additionally, the ability to schedule ads across an entire season allows the Twins to associate a dollar value to each read and track their average unit rate.

Advertisement

Latest Radio Stories

Study: Podcasts Monthly Reach Hits 44%, Up From 32% in 2019
Westwood One
Westwood One
Westwood One has released a new study of advertisers and agencies in the podcast space. 95 executives from all parts of the podcast ecosystem completed an online survey in early February on measurement, attribution, ad tech, and what's needed for More

Tony Bannon Joins DMR/Interactive as VP/Marketing Strategy
Tony Bannon
Tony Bannon
DMR/Interactive appoints Tony Bannon as VP/Marketing Strategy. He joins the firm after having worked in sales for Cumulus Media/Cincinnati. Bannon also spent over a decade as a Program Director and air talent for stations in Illinois and Indiana now More

Broomhead to Host Mornings on Bonneville's KTAR/Phoenix
Mike Broomhead
Mike Broomhead
Bonneville/Phoenix taps Mike Broomhead to host "The Mike Broomhead Show" weekday mornings from 8am to noon on KTAR-FM (News 92.3). He replaces "The Bruce St. James and Pamela Hughes Show," which aired for the past five years. Broomhead, formerly a More
Advertisement

Christian Ministries of the Valley Buys Three in Texas
Media Services Group
Media Services Group
Christian Ministries of the Valley Inc. has agreed to acquire 51kW Regional Mexican KICA-FM (98.3)/Farwell, TX (serving Clovis, NM) along with 1kW Spanish Hits KZIP-AM (1310) and FM translator 250w K224EF (92.7)/Amarillo, TX, from High Plains Radio More

NRG's KQKQ (Sweet 98.5)/Omaha Hires Chi for Afternoons
Chi
Chi
Thirteen-year Nebraskan veteran air personality Chi takes afternoons on KQKQ-FM (Sweet 98.5)/Omaha. She'll host the PM drive show on the NRG Media Hot AC outlet from 3-7pm, starting Monday, February 17. In addition, Chi will also serve as the Music More

Sun Broadcast Group Unveils All Female Marketing Team
Following the acquisition of Envision Radio Networks earlier this month, Sun Broadcast Group (SBG) is proud to announce it has put the finishing touches on a new direction for its marketing department. Filled with ALL girl power, the new team More

Return to Menu