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Minnesota Twins Sign Multi-Year Deal with Skyview Networks


Minnesota Twins
Minnesota Twins

Major League Baseball's Minnesota Twins have announced a multi-year partnership with Skyview Networks, a broadcast solutions and network sales company, to kick off its 2020 season. Beginning this March, the Twins will utilize Skyview's AdView inventory management and live read capture software, which is designed to fit their needs. Under the deal, the process of scheduling ads and reporting them for billing will be fully controlled by the franchise's broadcast team and front office.

"After thoroughly researching the market, it is clear that Skyview Networks' industry-leading AdView software is best suited to enhance our day-to-day broadcast operations, while also driving greatly-improved efficiencies in our reporting processes," said Minnesota Twins Senior Broadcast Manager Andrew Halverson. "We are eager to partner with Skyview's team to maximize their resources for the betterment of our broadcasts and our advertisers alike."

"We are very excited to partner with the Twins for the upcoming MLB season," added Skyview Networks VP/Business Development Matt Stys. "Our AdView software is customizable to each franchise user's needs and we are confident that the Twins' advertiser partnerships will benefit strongly from this system."

In addition to managing the schedules and reports of play-by-play broadcasts, AdView's live read capture provides proof of performance for the franchise advertising partners. By standardizing the ads and cataloging them in a web-based system by advertiser, date and time, they can be downloaded quickly, and it speeds up the billing process. Additionally, the ability to schedule ads across an entire season allows the Twins to associate a dollar value to each read and track their average unit rate.

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