Streaming Country Music Listeners Grew 36% Last Year
|RADIO ONLINE | Wednesday, February 19, 2020|
Streaming Country music grew 36% in the U.S. from 2018 to 2019 according to MRC Data/Nielsen Music. 54% of American Country Radio P1 listeners report streaming every day to a service like Pandora, Spotify or Apple Music. 85% of Country Radio P1s between the ages of 18-44 report streaming to an on-demand audio service either "every day" or "a few a day's a week."
"If you are programming a Country radio station today, the streaming audience is impossible to ignore with more than half of Country radio listeners between the ages of 18-44 reporting streaming music via an on-demand music services every day" said P1 Media Group co-founder Ken Benson. "With so many Country radio listeners using on-demand streaming services, we examined the differences between what radio is playing versus listener choices using on-demand audio streaming services."
"As a proponent of using streaming data to help make programming decisions, I'm excited to see real research showing the correlation between radio listeners and on-demand streaming users," added MRC Data/Nielsen Music's Haley Jones.
- Streaming to Country Music grew by 36% from 2018 to 2019.
- Radio is playing more contemporary music than on-demand Streaming services. 70% of radio's Top 100 most-played songs are from 2018 and 2019 versus only 55% of songs from on-demand streaming services.
- Radio relies more on Core Artists playing more songs from fewer artists while on-demand streaming services play more unique artists.
- Radio plays less variety than the on-demand streaming services. Of the Top 500 songs on Country radio, 62% of the total spins come from the Top 100 songs versus only 46% for on-demand streaming.
- The responses from Country Radio P1 listeners indicates that Country stations either missed or underplayed the biggest hit of 2019 "Old Town Road."
Latest Radio Stories
Cumulus Media Hit with Layoffs, Furloughs and Pay Cuts|
AMPG Names Duchesne Drew President of MPR Division|
Memo Details Radio One, Reach Media Layoffs, Furloughs|
Voxnest's Podcast Platform Spreaker Integrates With Nielsen|
iHM & Aaron Mahnke Extend Partnership for Podcast Development<
Triplett Broadcasting Co-founder Robert Triplett Dead at 97|