Connoisseur Media Acqures Scorpio, Launches Ferocious Media

RADIO ONLINE | Friday, February 28, 2020 | 2:22pm CT

Ferocious Media

Connoisseur Media has expanded through an acquisition of digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion. The combined digital operations under Connoisseur Media will be known as "Ferocious Media" going forward. The assets purchased are a portion of Scorpion's 2017 acquisition of Driven Local, a nationally recognized, Digital Marketing agency and Google Ads Premier Partner.

Kevin Szypula, who was Driven Local co-founder and most recently Chief Advertising Officer of Scorpion, will join as Ferocious Media Chief Operating Officer. He commented, "I am ecstatic to bring a core team of seasoned digital marketing minds to this endeavor. This is the same team that won the Google Premier Partner Award for Best Quality Accounts and also Google Display Champions."

Connoisseur CEO Jeff Warshaw stated, "This is a significant step for our company, it allows us to bring a crackerjack operating team and hundreds of additional accounts into Connoisseur. We started a digital marketing services company 10 years ago, then merged with Driven Local. We are so happy to welcome Kevin back to the family."

"Partnering with Jeff Warshaw and Connoisseur to form a best in class omni-channel marketing solution is a dream come true. Our plans are aggressive and will fill a much-needed void in the ecosystem for local businesses to ferociously compete across multiple platforms," added Szypula.