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Beasley, Borrell Team Up for Webinars on Crisis Marketing


Beasley We Are All Together
Beasley We Are All Together

As part of Beasley Media Group's ongoing We Are All in This Together Community of Caring Initiative, the company will team up with Borrell Associates to present five complimentary 30-minute webinars on Tuesday, March 24th and Wednesday, March 25th focused on crisis marketing for local businesses impacted by the current coronavirus situation.

Topics will include: valuable tips for communicating with customers & non-customers, how to craft creative & appropriate marketing messages and common concerns & opportunities faced by local businesses.

The session is open to any interested businesses, however, it is especially relevant for local companies located within Beasley Media Group markets. The webinar will be moderated by Beasley Media Group Chief Digital Officer Todd Handy and Vice President of Digital Sales Dan Frisbie. Local Marketing Experts Gordon Borrell Jim Brown and Corey Elliott of Borrell Associates will provide valuable guidance on how local businesses can not only survive, but thrive and make a difference in times of crisis.

"Local businesses are facing significant difficulties and their communities are doing all they can to help out," said Handy. "The Beasley Media Group family of radio stations is part of those same communities. Now more than ever, we're all in this together."

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