Home Login RADIO ONLINE RSS Facebook
Advertisement

Local Radio Revenues Will Grow with Geo-Targeted Ads


BIA Advisory Services
BIA Advisory Services

According to a recently released joint study by BIA Advisory Services and Advertiser Perceptions, more than 90 percent of local retailers and two-thirds of national advertisers are poised to put more money into FM radio when geo-targeting becomes available. With the roll-out of ATSC 3.0 or NextGen TV, local radio is the last major local ad platform that currently can't offer any geo-targeting. Earlier this month GeoBroadcast Solutions filed a petition with the FCC seeking a rule change that would permit radio broadcasters to air geo-targeted programming.

To help learn what Main Street businesses and Madison Avenue agencies and brands are thinking about geo-targeting and local radio, both BIA and Advertiser Perceptions will hold a webinar discussion on geo-targeted advertising and local radio on Tuesday, March 24 at 2pm.

Topics that will be covered during the webinar:

  • The importance of national and local radio in the media mix and how ZoneCasting affects this.

  • The complementary roles of geographic vs 1-to-1 targeting.

  • How brands like P&G and Adidas balanced advertising that may be over-targeted • How advertisers must adapt their targeting strategies in a cookie-less future.

  • Precision reach over radio, i.e., being able to cume large audiences but still delivering precise messages to them.
Speakers to include:

  • Kathy Doyle, EVP Local Investment, MAGNA Global

  • George Leon, Chief Strategy Officer, Hawthorne Advertising

  • Justin Fromm, VP, Business Intelligence, Advertiser Perceptions

  • Rick Ducey, Managing Director, BIA Advisory Services
Register at https://register.gotowebinar.com/register/6744466302899295245

Advertisement

Latest Radio Stories

Jack Speer Retires from NPR After More Than 25 Years
Jack Speer
Jack Speer
NPR's longtime newscaster Jack Speer has announced his retirement, closing a chapter on a career that spanned more than a quarter-century and left an enduring mark on public radio journalism. Speer, whose steady presence and clear delivery became a familiar voice to millions of listeners, joined NPR in 1998. More

KMBY to Celebrate 90th Anniversary with Birthday Bash
KMBY-AM & FM in Monterey
KMBY-AM & FM in Monterey
One of Monterey Bay's most enduring broadcast institutions, KMBY (1240 AM and 106.7 FM), is turning 90 -- and the station is inviting the entire community to celebrate the milestone with a two-day birthday party next weekend. The festivities will take place at KMBY Studios at 651 Cannery Row, Monterey, on More

Amanda Lee Joins KJ103 Morning Show in Oklahoma City
Amanda Lee
Amanda Lee
iHeartMedia has announced that Amanda Lee will be the new morning co-host for KJYO (KJ103) Oklahoma City. Effective immediately, Lee joins hosts TJ and JRod for the newly rebranded "TJ, Amanda, & JRod in the Morning." In her new role, Lee will help guide listeners through the morning with a mix of current More
Advertisement

Lil Shawn Power Joins Party-FM as First On-Air Host
Lil Shawn Power
Lil Shawn Power
Q-Broadcasting's Party FM has adds its first air personality, bringing longtime local radio figure Lil Shawn Power to the afternoon lineup. The bilingual Rhythmic CHR outlet, which airs on WONQ-AM (1030) Oviedo-Orlando and FM translators W230AL (93.9) and W278CN (103.5), had been operating jockless since its More

Joe Bullard Departs 96.1 Jamz After Nearly Three Decades
Joe Bullard
Joe Bullard
Longtime Tallahassee radio personality Joe Bullard has unexpectedly parted ways with WHBX-FM (96.1 Jamz), reports WCTV-TV, ending a remarkable run that spanned nearly 30 years on the Cumulus Urban AC outlet. Bullard's final day on the air was June 17, according to a statement from his family. There was no More

iHeartPodcasts Launches ''American History Hotline''
''American History Hotline''
''American History Hotline''
iHeartPodcasts has launched a new original series titled American History Hotline, a weekly show hosted by musician and history enthusiast Bob Crawford. The podcast debuts today with two inaugural episodes that take listeners on a deep dive into some of the most curious and critical moments in U.S. history. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement