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RAB Presentation Features Jacobs Media COVID 2 Findings


RAB Open for Business
RAB Open for Business

As part of RAB's Business Unusual initiative, RAB's next Open for Business live-video presentation features Jacobs Media with the COVID 2 Listeners' Behavior Survey Findings. In late March, the Radio Advertising Bureau partnered with Jacobs Media in its first national tracking study to provide radio broadcasters with guidance to help them better understand the mood of the audience, how their radio and entertainment habits had been impacted, as well as ways their spending habits have changed since the onset of COVID-19.

One month later, Jacobs Media in partnership with the RAB fielded a follow-up listener survey on May 11-May 14. The new findings provide broadcasters with a quantitative "radar" to help shape their tactics and strategies moving forward in Q2. The new findings will include:

  • Current audience mindset and outlook

  • Radio's performance vs. other media

  • Consumer behavior as it relates to spending habits and purchasing decisions

  • Gadgets and technologies listeners use to access their favorite radio stations

  • And new questions about the pandemic to help radio better understand what audiences are thinking

The live session takes place Wednesday, May 27th at 11am CT and features:

  • RAB President and CEO Erica Farber

  • Jacobs Media President and Founder Fred Jacobs

  • Jacobs Media VP/General Manager Paul Jacobs

Registration is FREE to RAB Members for the live-video presentation and will be available for on-demand viewing. To register, click here. Attendees will receive a PDF of the presentation.

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