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RAB Presents Video Presentation: ''Your Changing Audience''
| RADIO ONLINE | Thursday, June 18, 2020 | 12:37pm CT |
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As part of RAB's Business Unusual initiative, RAB is announcing a new Open for Business live-video series featuring SmithGeiger Executive Vice President of Digital and Social Media Strategies Andrew Finlayson in a session titled "Your Changing Audience - New Research to Guide Editorial, Operational, Marketing, and Station Sales Efforts." The presentation takes place on Wednesday, July 8 at noon CT.
Short term and long-term consumer behaviors have drastically changed for radio listeners during COVID-19. In this presentation, Finlayson will present NEW survey findings that will equip sellers with the information they need to share with advertisers about consumers today -- what they are doing, their worries, and their plans to spend.
Registration for this live-video session is free to RAB Members for the live-video presentation and will be available for on-demand viewing. To register, click here.
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