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WUNC Public Radio to Closes on W231AB in North Carolina


Media Services Group
Media Services Group

WUNC Public Radio LLC, a North Carolina not-for-profit limited liability company, has closed on its previously announced acquisition of W231AB (94.1) in Lumberton, NC, from Friends of Public Radio Inc., a North Carolina nonprofit corporation. The purchase price was $50,000. Bob Heymann of the Chicago office of Media Services Group brokered the transaction for the seller.

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Study: Radio Campaign Drove Retail Foot Traffic
Cumulus Media and Westwood One
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An AM/FM radio advertising campaign for a major retailer generated a 34% lift in foot traffic during a Valentine's Day promotion, according to a new analysis highlighted by the Cumulus Media | Westwood One Audio Active Group. The study, conducted by location analytics firm Placer.ai, examined store More

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