Home Login RADIO ONLINE RSS Facebook
Advertisement

Causes That Resonate with AM/FM Listeners By Format


Westwood One
Westwood One

Westwood One's Insights team features an AM/FM radio format planning tool on its blog that can help advertisers find causes that resonate with AM/FM radio audiences. A recent national study conducted by research firm NuVoodoo found that Americans want brands that support current social issues like the Black Lives Matter movement. Most consumers had positive impressions of companies or media outlets that issued statements, publicly donated, ran ads, explicitly denounced White Supremacy and removed or changed offensive content that had previously aired.

Using the first planning tool, advertisers can look at brand-purpose indices for each AM/FM radio programming format. For example, News/Talk listeners are 54% more likely to have volunteered for a charitable organization in the last 12 months and are 67% more likely than the general population to be a member of a charitable organization.

The second planning grid depicts the audience reach of brand-purpose targets achieved with AM/FM radio programming format: For example, 18% of those who hold religious faiths and beliefs are reached by Country AM/FM radio on a weekly basis.

The Insights team says the best practice is to prioritize reach, the #1 media sales driver, over index: According to a Nielsen study of nearly 500 advertising campaigns, reach is by far the most significant driver of sales. For brand-purpose campaigns to make a meaningful impact, select AM/FM radio formats with large amounts reach among target audiences.

View the entire blog post here.

Advertisement

Latest Radio Stories

SBS Q1 Net Revenues Down 3%, Radio Falls 5% to $32.5M
Spanish Broadcasting System
Spanish Broadcasting System
Spanish Broadcasting System (SBS) reported first quarter consolidated net revenue fell 3% to $36.3 million as compared to $37.4 million in 2019. Net revenue for its radio segment decreased 5% to $32.5 million from $34 million due to decreases in More

Dave Hill Named Program Director 101 The Fox/Kansas City
Dave Hill
Dave Hill
CUMULUS MEDIA has appointed Dave Hill as Program Director for Kansas City's Classic Rock radio station 101 The Fox/KCFX-FM. Hill brings 20 years of radio programming experience to Cumulus Kansas City, and joins the company from iHeartMedia, where More

iHeartMedia/Charleston Names AJ Punjabi Market President
AJ Punjabi
AJ Punjabi
iHeartMedia has named AJ Punjabi as Market President for Charleston, effective immediately. He will report to Ron Hill, Area President of iHeartMedia Carolinas. "We're excited to have AJ join iHeartMedia as our Market President in Charleston," said More
Advertisement

Stephens Media Group/Spokane Names Kent Jones as OM
Kent Jones
Kent Jones
Kent Jones joins Stephens Media Group's seven-station cluster in Spokane, WA as as Operations Manager. He'll also host mornings on Classic Hits KEYF-FM (Key 101) and will serve as Program Director for KEYF and Variety Hits KBBD-FM (Bob FM). Jones, a More

Townsquare Names Schwartz DOS New Jersey 101.5 & WPST
Jessica Schwartz
Jessica Schwartz
Townsquare Media Inc. announced that Jessica Schwartz has been named Director of Sales for Townsquare Media's New Jersey 101.5 and Top 40 WPST in Princeton effective August 10. She will report to Market President & Chief Revenue Officer Brian More

Podtrac's Top Podcast Publishers June 2020
Podtrac
Podtrac
Podtrac has released their Top 20 Podcast Publishers rankings for June 2020. Fifteen of the Top 20 publishers saw an increase in US monthly Audience in June over May. All but three Top 20 publishers saw positive growth in their Global Download More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement