RAB Campaign Promotes Trust & Truth with New Audio Assets

RADIO ONLINE | Friday, July 10, 2020

Radio Advertising Bureau

Given the recent Facebook boycott and continuous concerns regarding brand safety, transparency and trusted environments for advertising, the Radio Advertising Bureau (RAB) is providing the tools that reinforce to the advertising community and listeners that broadcast radio is not only a safe place for brand messages, but it is trusted by consumers and influential when it comes to their decision-making.

RAB has partnered with Yamanair Creative who has created an audio campaign for on-air use to broadcast the simple yet powerful message about truth, trust and radio. "Radio always has and will continue to fulfill the responsibility of the trust we have earned with our listening audiences and advertising partners."

As this campaign conveys, RAB says now is the time where every action a brand takes is a reflection of its beliefs and now is a perfect time to remind advertising partners and listeners that they are in good hands with radio to protect their brand's truth.

The Trust and Truth spots can be customized with your station branding and may be downloaded for free here.