Nielsen to Discontinue Measurment in Nine Radio Markets
| RADIO ONLINE | Tuesday, July 28, 2020 | 12:08pm CT |
|
 Nielsen |
Nielsen Audio plans to discontinue measurement of nine small radio markets after reviewing the economic viability of doing business in all of its current markets. These include Battle Creek MI, Bend OR, Billings MT, Grand Junction CO, New Bedford-Fall River MA, Texarkana TX-AR, Richland-Kennewick-Pasco WA, Twin Falls-Sun Valley ID and Yakima WA.
In a statement, Nielsen said, "Like most commercial businesses, Nielsen Audio continually reviews the economic viability of doing business in all markets. If the audio marketplace in select markets cannot financially support measurement, we discontinue producing our syndicated market report in those markets. That is just business as usual, the typical expansion and contraction of our rated audio market list, which is the case with these nine markets."
