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La Promesa Foundation Buys Texas Radio Outlets


La Promesa Foundation, headed by President Leonard J. Oswald, has agreed to acquire KEES-AM (1430)/Gladewater, TX and FM translator K243CU (96.5)/Longview, TX from Salt of the Earth Broadcasting, headed by President Darrell E. Martin. The purchase price is $125,000 cash at closing. Media Broker John W. Saunders was the exclusive broker on the transaction.

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Latest Radio Stories

Edison: Mobile Overtakes Radio Receiver in Cars
Edison Research at SSRS
Edison Research at SSRS
Mobile devices have surpassed traditional AM/FM radio receivers as the leading device for in-car audio consumption among Americans ages 13-34, according to new Share of Ear data from Edison Research at SSRS. The research shows consumers in the age group now spend 46% of their daily in-car audio time More

FOX Sports 1370 Launches in WQLL in Baltimore
WQLL-AM (FOX Sports 1370 AM) in Baltimore
WQLL-AM (FOX Sports 1370 AM) in Baltimore
WCBM Maryland has launched FOX Sports 1370 AM on WQLL-AM in Baltimore, bringing the FOX Sports Radio lineup to the market effective immediately. The station's weekday schedule begins with "Two Pros and a Cup of Joe," featuring LaVar Arrington, Brady Quinn and Jonas Knox, from 6-9am ET. "The Dan Patrick More

Audacy: Podcast Hosts Hold 21-Point Trust Advantage
Audacy Insights
Audacy Insights
Podcast hosts have a significant advantage over social media influencers when it comes to authenticity and their ability to influence consumers, according to a new Audacy Insights report. Audacy says 75% of listeners rate podcast hosts as the most authentic, compared with 54% for social media influencers, a More
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AWM Names 2026 Gracies Leadership Awards Honorees
Alliance for Women in Media (AWM)
Alliance for Women in Media (AWM)
The Alliance for Women in Media (AWM) has announced the honorees for the 2026 Gracies Leadership Awards, set for November 16 at Tribeca 360° in New York City. Zenia Mucha, Chief Brand and Communications Officer at TikTok, will receive the inaugural Gracies Vanguard Award. The More

92.5 XTU Sets Dolly Parton Day for September 25
Dolly Day
Dolly Day
WXTU-FM (92.5 XTU) in Philadelphia will celebrate the music and legacy of Dolly Parton with "Dolly Parton Day" on Friday, September 25. The date, 9/25, was selected as a nod to Parton's signature hit "9 to 5." Throughout the day, the Beasley Media Group country outlet will spotlight More

Nielsen Takes Cumulus Ratings Fight to Supreme Court
Nielsen
Nielsen
The Nielsen Company has asked the U.S. Supreme Court to review a federal appeals court ruling that upheld a preliminary injunction in its antitrust dispute with Cumulus Media over the sale of national radio ratings data. Nielsen filed its petition for a writ of certiorari More

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