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La Promesa Foundation Buys Texas Radio Outlets


La Promesa Foundation, headed by President Leonard J. Oswald, has agreed to acquire KEES-AM (1430)/Gladewater, TX and FM translator K243CU (96.5)/Longview, TX from Salt of the Earth Broadcasting, headed by President Darrell E. Martin. The purchase price is $125,000 cash at closing. Media Broker John W. Saunders was the exclusive broker on the transaction.

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Latest Radio Stories

Katz Study Highlights Radio's Emotional Connection
Katz Radio Group
Katz Radio Group
A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers' daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz's latest Sound Answers report, more than 86% of radio More

Rivian Drops FM Radio from R2, Sparks Listener Backlash
Rivian
Rivian
Rivian's decision to eliminate AM and FM radio receivers from its new R2 electric SUV is drawing criticism from radio advocates, lawmakers and potential buyers, as concerns grow over the industry's broader move away from traditional broadcast radio in vehicles. According to media reports, the Rivian R2 More

iHeart Unveils AudioGraph for Broadcast Targeting
iHeartMedia
iHeartMedia
iHeartMedia has launched AudioGraph, a new suite of advertising capabilities designed to bring digital-style targeting, measurement and attribution to broadcast radio at scale. Powered by Triton Digital, AudioGraph combines privacy-safe identity technology, audience insights from TransUnion and proprietary More
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Triton Digital Issues its May Podcast Rankings
Triton Digital
Triton Digital
Triton Digital has released its U.S. Podcast Ranker for May 2026, with the iHeart Audience Network maintaining its position as the nation's top podcast sales network. Covering the reporting period from May 4-31, the monthly report showed the iHeart Audience Network leading all More

AdLarge Names David Cohn Chief Revenue Officer
David Cohn
David Cohn
AdLarge has appointed David Cohn as Chief Revenue Officer, tasking the veteran media executive with leading revenue strategy and sales operations across AdLarge and the fwd. network. In the newly created role, Cohn will oversee revenue growth initiatives spanning audio, video, social media, creator-led More

Norsan Media to Acquire KGSR-FM in Austin for $3.5M
Norsan Media
Norsan Media
Norsan Media has agreed to acquire KGSR-FM (93.3) in Austin, TX, from Waterloo Media for $3.5 million. The station operates with 100,000 watts and serves the Austin market with a Classic Hip Hop format branded as Vibe 93.3. Following the transaction, Waterloo Media will retain ownership of several More

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