Adams Radio Group Moves to Newly-Formed IBA Radio Sales

RADIO ONLINE | Thursday, October 1, 2020 | 10:22pm CT

Adams Radio Group

Adams Radio Group CEO Ron Stone announced Thursday that Adams Radio Group has moved its national rep partnership to IBA Radio Sales. Stone said, "All Adams stations will be represented by the newly formed IBA Radio Sales managed by GenMedia Partners. We are very happy to be the first client of IBA Radio Sales! This new rep firm is designed specifically for independent stations like Adams Radio to ensure that we are represented on all business coming into our markets."

He added, "We are also looking forward to the new business development to help us grow our national business share, which is a major focus of IBA Radio Sales. I sincerely hope that all independent radio operators will consider and take a strong look at IBA Radio Sales for their representation in the future. The more stations that make this move, the stronger IBA Radio Sales will be, resulting in stronger national revenue for all independents."

"I'm very excited about our partnership with the Independent Broadcasters Association and very happy to welcome Ron and Adams Radio as the first group to join IBA Radio Sales for national representation," said Gen Media Partners CEO Kevin Garrity. "We built our company on the strength of independent broadcasters. As members of the IBA, owners and operators can come together to gain the advantages of scale and compete more effectively with large corporations for national ad dollars. I look forward to representing Adams Radio and members of the IBA as the organization grows."