Entravision Obtains Majority Stake in Cisneros Interactive

RADIO ONLINE | Thursday, October 15, 2020

Entravision and Cisneros Interactive

Entravision Communications has acquired a majority investment in Cisneros Interactive, a digital advertising company serving over 2,000 brands and agencies across the U.S. and Latin America. The company said the deal enhances Entravision's digital product offerings, while positioning the combined platforms to be one of the largest digital advertising companies serving the U.S. Hispanic and Latin American markets.

Founded in 2010 and headquartered in Miami, FL, Cisneros Interactive serves the Hispanic market and maintains sales partnerships with Facebook, Spotify and LinkedIn. In addition, the company offers proprietary technology solutions as well as broad audience reach with its JustMob and Audio.Ad divisions, focusing on mobile video and digital audio respectively across 17 different countries. Cisneros Interactive will join forces with Entravision Digital, which provides digital solutions including data, creative and programmatic platforms.

"We are pleased to announce our strategic investment in Cisneros Interactive," said Entravision Chairman/CEO Walter Ulloa. "The media space has quickly evolved to demand more performance-based, transparent and digital-focused solutions, and in order to best service our growing client base we continue to enhance our product portfolio and service offering. This investment aligns with our mission, given the breadth of Cisneros Interactive's services, the quality of its global partnerships and the sophistication of its sales operations. I am confident our partnership with Cisneros Interactive is just the beginning of a long and productive relationship."

Cisneros CEO Adriana Cisneros added, "Entravision's investment is a significant milestone for our company and will accelerate our growth potential by providing operational synergies, new resources and dynamic platforms. Working hand-in-hand, we will elevate our combined businesses to a global arena of premier digital clients, while generating unique and valuable assets for the marketing and ad-tech industries."

All Cisneros Interactive employees will remain with the company, with Victor Kong continuing as CEO, based out of Miami. "This is a very exciting day for our team at Cisneros Interactive," said Kong. "Having Cisneros and Entravision as joint stakeholders in our company represents a significant move forward in our ability to capture increased market share in high-growth digital economies. I am even more optimistic about the value we can now provide our advertisers and publishers following the introduction to Entravision's platforms, channels and customers."