AnalyticOwl to Bring Radio Attribution to IBA Members

RADIO ONLINE | Tuesday, November 17, 2020 | 4:43pm CT

Independent Broadcasters Association

AnalyticOwl, a broadcast advertising attribution and analytics company, has announced a partnership with the Independent Broadcasters Association (IBA) to provide IBA members access to tools which optimize live radio campaigns and drive increased revenue and retention for stations. AnalyticOwl's proprietary platform matches ads to website, search, social and foot traffic performance to help its users better articulate the value delivered via radio advertising. IBA members will use AnalyticOwl's detailed campaign analysis focusing on creative and schedule insights.

"We are pleased to announce this partnership and thrilled that all IBA members can now access our Industry and Advertiser-specific radio analytics. We've long been advocates of radio advertising and are excited to help IBA members prove that radio advertising works. Our platform and response metrics are proven to prospect, sell, upsell and win-back business," said AnalyticOwl founder David Ballinger.

"Revenue generation is of core importance for IBA members, and AnalyticOwl has an exceptional track record for turning radio analytics and attribution into station revenue and advertiser retention. These are tools that most independents could not access in the past simply due to the required investment. Analytic Owl has made their product available at substantial discounts to the members. The addition of AnalyticOwl as an IBA partner is welcomed and enables IBA member stations of any size in any market to use AnalyticOwl data to close new business and retain existing business," added IBA Founder Ron Stone, who is also CEO of Adams Media Group.