Home Login RADIO ONLINE RSS Facebook
Advertisement

FCC Approves ZoneCasting Field Tests on KSJO/San Jose


GEOBroadcast Solutions
GEOBroadcast Solutions

The FCC has approved a GeoBroadcast Solutions application for experimental operation to build and operate two new co-located on-channel boosters at two discrete locations in order to garner additional data using the ZoneCasting FM booster system, which would provide broadcast radio the opportunity to air geo-targeted programming. The test will be conducted through Universal Media Access' KSJO-FM in San Jose, a South Asian/Indian broadcaster.

The trial is meant to demonstrate KSJO's ability to add localized weather and traffic, news, advertising and EAS tests during short parts of a broadcast hour, showing how seamlessly unrecognizable it will be to the average listener.

"Our signal reaches a broad section of the Bay Area, including San Francisco and San Jose. We're always looking for ways to improve the listener experience and are intrigued to see the opportunities ZoneCasting can provide KSJO in the future," said Universal Media Access President and CEO Bill Saurer.

This is the fourth Experimental Permit requested to test this technology and the second Experimental Permit request using the same booster configuration. The requested testing will use a back-to-back booster configuration set up at different locations near the busy I-680 corridor. The request is for a period of 90 days.

The cost of the field test will be shouldered by GeoBroadcast. The filing was made through Bert Goldman, President of Goldman Engineering Management, who will install the booster setup. Oversight and auditing of the trial will be made by Dennis Roberson President and CEO of Roberson and Associates, a technology and management consulting company to the radio industry.

"The KSJO Zonecasting demonstration will prove that ZoneCasting can be very simply implemented, in this case, adding only one booster location and can significantly improve coverage in low signal areas while providing geo-targeted programming which can benefit hundreds of thousands of listeners without interference," said Goldman.

Industry groups, media and advertising companies, broadcasting companies, minority coalitions and individual stations have all supported and seen the prospects for ZoneCasting technology, which can help stations provide content to better serve their communities by offering hyper-localized news, weather, emergency alerts, advertising and alternative languages during a small part of the broadcast hour.

The rule GeoBroadcast seeks to change relates to FM boosters and their ability to originate geo-targeted content; there would be no changes to the FCC's rules regarding interference or translators.

Advertisement

Latest Radio Stories

Urban One Reports Q4 Decline Amidst Broad Challenges
Urban One
Urban One
Urban One has revealed a fourth quarter decline in net revenues and a transition into operating losses compared to the previous year. The company experienced a net revenue of approximately $117.1 million, marking a decrease of 2.7% from $120.3 million in the same period in 2023. The More

Nielsen Halts Radio Ratings for Lakeland-Winter Haven
Nielsen Audio
Nielsen Audio
Nielsen Audio has announced it will discontinue its ratings service for the Lakeland-Winter Haven, FL market effective with the Spring, 2025 survey period. This decision coincides with the commencement of the Spring ratings book and follows the reduction in the number of subscribers More

K300AO (Oldies 107.9) in Santa Rosa CA to Go Silent
K300AO-FM (Oldies 107.9) in Santa Rosa CA
K300AO-FM (Oldies 107.9) in Santa Rosa CA
Amaturo Sonoma Media Group has announced the cessation of its 250w K300AO (Oldies 107.9) in Santa Rosa, CA, spokesperson Jim Murphy confirmed to the The Press Democrat on Friday. The station, popular for playing Classic Hits from artists like the Beatles, the Supremes, and the Beach Boys, will cease More
Advertisement

Frequency Debuts Premium Publisher Network for Podcast Ads
Frequency
Frequency
Frequency, a provider of workflow automation and ad management solutions, has announced the introduction of its Frequency Premium Publisher Network (PPN), aimed at enhancing podcast advertising. The PPN is designed to offer a curated inventory across top creator networks, marrying More

KTPK (Country 106-9) in Topeka Adds Rowdy Yates
Rowdy Yates
Rowdy Yates
Rowdy Yates joins the daily lineup on KTPK-FM (Country 106-9) in Topeka beginning Monday, March 31. Yates is no stranger to the market, or this frequency as his "Original Country Gold" is already a weekend mainstay. "Ridin' with Rowdy" will occupy the 7-12 midnight slot on the Alpha Media Country outlet and More

FCC Revokes Texas Station License Due to Unpaid Fees
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) has revoked the broadcast license of Unidos Para Cristo, Inc., the licensee of KIJN-AM in Farwell, TX, due to the station's failure to pay over a decade's worth of regulatory fees. The FCC's Media Bureau, along with the Office of Managing Director, issued a More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement