Home Login RADIO ONLINE RSS Facebook
Advertisement

Mefford Signs with IBA for Year Long Webinar Series


Independent Broadcasters Association
Independent Broadcasters Association

The Independent Broadcasters Association (IBA) taps marketing guru Chuck Mefford, CEO and founder of BrandsFormation, to provide its members a year-round series of sales-driven IBA webinars every third Tuesday of the month entitled "IBA BrandKamp." BrandKamp is a way to get your sales team around the old campfire with Mefford once a month and learn the secrets of top-producing radio salespeople.

Mefford worked his way up the Mid-West Family Broadcasting ranks, becoming its youngest General Manager (running flagship Madison, WI properties) at age 26 and later became Senior VP and launched MWF Sales University. He started his marketing firm in 1995, working with mainly local direct business. His BrandsFormation system has since helped business owners get measurable advertising results.

"I'm thrilled with the opportunity to invest time and resources in working with members of the IBA year-round through a series of webinars designed teach your team how to transform good businesses into great brands," said BrandsFormation Founder and CEO Chuck Mefford.

"I'm thrilled to have one of the most successful sales and marketing consultants in the industry team up with the IBA for exciting sales webinars each month, free to IBA members," added IBA CEO Ron Stone.

IBA's first 'IBA BrandKamp' with BrandsFormation CEO Chuck Mefford is Tuesday, February 16 at 4pm ET, and every third Tuesday of the month.

Advertisement

Latest Radio Stories

Urban One Names Yonni Rude Dallas Operations Manager
Yonni Rude
Yonni Rude
Urban One Dallas has named Yonni Rude Operations Manager, overseeing programming for the company's three Dallas-Fort Worth radio brands: KBFB (97.9 The Beat), KRNB (Smooth 105.7) and KKDA (K104). Rude moves to Dallas after spending the past three years as Program Director for Urban One's Houston stations More

WMMB Host Bill Mick Retires After 25-Plus Years
Bill Mick
Bill Mick
Longtime Space Coast radio personality Bill Mick is retiring from iHeartMedia's WMMB (92.7 WMMB), concluding more than 25 years on the air in Melbourne, FL. His final edition of "Bill Mick LIVE" airs Friday, September 18. Mick began his Space Coast radio career in 1998 and took over mornings at WMEL in More

NABLF Names 2027 Broadcast Leadership Training Class
NAB Leadership Foundation (NABLF)
NAB Leadership Foundation (NABLF)
The NAB Leadership Foundation (NABLF) has announced the 2027 class of its Broadcast Leadership Training (BLT) program, selecting 15 radio and television professionals for the industry leadership development initiative. For more than 25 years, BLT has prepared nearly 450 senior More
Advertisement

FCC Issues WSDS Notice Over EAS, Power Violations
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The FCC's Enforcement Bureau has issued a Notice of Violation to Vazquez Broadcasting Corporation, licensee of WSDS-AM in Salem Township-Ypsilanti, MI, citing multiple violations involving Emergency Alert System monitoring, operating power and the station's directional antenna system. The notice, More

Second Circuit Stays Cumulus-Nielsen Enforcement Order
Nielsen and Cumulus Media
Nielsen and Cumulus Media
The U.S. Court of Appeals for the Second Circuit has granted Nielsen a stay pending appeal of a federal judge's order requiring the ratings company to offer its Nationwide radio ratings product to Cumulus Media on commercially reasonable terms or face sanctions of $50,000 per day. The September 16 ruling More

Mike Sheffield Adds PD Duties at 97 Rock, Z102.3
Mike Sheffield
Mike Sheffield
Cumulus Media has promoted Mike Sheffield to Program Director of Classic Rock WGRF-FM (97 Rock) in Buffalo and WQHZ-FM (Z102.3) in Erie, PA. Sheffield, who serves as Programming Operations Manager for Cumulus Erie, will continue programming Country WXTA-FM (Erie Country 97.9), AC WXKC-FM (Classy 100) and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement