Mefford Signs with IBA for Year Long Webinar Series

RADIO ONLINE | Wednesday, February 10, 2021 | 12:02pm CT

Independent Broadcasters Association

The Independent Broadcasters Association (IBA) taps marketing guru Chuck Mefford, CEO and founder of BrandsFormation, to provide its members a year-round series of sales-driven IBA webinars every third Tuesday of the month entitled "IBA BrandKamp." BrandKamp is a way to get your sales team around the old campfire with Mefford once a month and learn the secrets of top-producing radio salespeople.

Mefford worked his way up the Mid-West Family Broadcasting ranks, becoming its youngest General Manager (running flagship Madison, WI properties) at age 26 and later became Senior VP and launched MWF Sales University. He started his marketing firm in 1995, working with mainly local direct business. His BrandsFormation system has since helped business owners get measurable advertising results.

"I'm thrilled with the opportunity to invest time and resources in working with members of the IBA year-round through a series of webinars designed teach your team how to transform good businesses into great brands," said BrandsFormation Founder and CEO Chuck Mefford.

"I'm thrilled to have one of the most successful sales and marketing consultants in the industry team up with the IBA for exciting sales webinars each month, free to IBA members," added IBA CEO Ron Stone.

IBA's first 'IBA BrandKamp' with BrandsFormation CEO Chuck Mefford is Tuesday, February 16 at 4pm ET, and every third Tuesday of the month.