Home Login RADIO ONLINE RSS Facebook
Advertisement

Mefford Signs with IBA for Year Long Webinar Series


Independent Broadcasters Association
Independent Broadcasters Association

The Independent Broadcasters Association (IBA) taps marketing guru Chuck Mefford, CEO and founder of BrandsFormation, to provide its members a year-round series of sales-driven IBA webinars every third Tuesday of the month entitled "IBA BrandKamp." BrandKamp is a way to get your sales team around the old campfire with Mefford once a month and learn the secrets of top-producing radio salespeople.

Mefford worked his way up the Mid-West Family Broadcasting ranks, becoming its youngest General Manager (running flagship Madison, WI properties) at age 26 and later became Senior VP and launched MWF Sales University. He started his marketing firm in 1995, working with mainly local direct business. His BrandsFormation system has since helped business owners get measurable advertising results.

"I'm thrilled with the opportunity to invest time and resources in working with members of the IBA year-round through a series of webinars designed teach your team how to transform good businesses into great brands," said BrandsFormation Founder and CEO Chuck Mefford.

"I'm thrilled to have one of the most successful sales and marketing consultants in the industry team up with the IBA for exciting sales webinars each month, free to IBA members," added IBA CEO Ron Stone.

IBA's first 'IBA BrandKamp' with BrandsFormation CEO Chuck Mefford is Tuesday, February 16 at 4pm ET, and every third Tuesday of the month.

Advertisement

Latest Radio Stories

Eric White Named PD for Charlotte, Raleigh Rock Outlets
Eric White
Eric White
iHeartMedia has appointed Eric "E" White as Program Director for three of its Rock outlets in North Carolina: Alternative WEND (106.5 The End) and Classic Rock WRFX (99.7 The Fox) in Charlotte, and Classic Rock WRDU (106.1) in Raleigh. White steps into the role following the departure of Chris Crowley More

Civic Media Expands into Michigan's Upper Peninsula
Civic Media
Civic Media
Civic Media has announced a major expansion into Michigan's Upper Peninsula through an asset purchase agreement filed with the Federal Communications Commission (FCC) to acquire five radio stations from J&J Broadcasting, based in Iron River, WI. The acquisition will be completed More

WLS-AM Partners with FOX News Audio to Expand Programming
WLS-AM in Chicago
WLS-AM in Chicago
News/Talk 890 WLS-AM has announced a new partnership with FOX News Audio to bring a range of national news and talk content to Chicago radio audiences. The collaboration launched today and includes the addition of The Guy Benson Show, airing live weekdays from 2-5pm, along with hourly More
Advertisement

Veteran Radio Host Dave Randall to Retire After 40 Years
Dave Randall
Dave Randall
After more than 40 years behind the microphone, beloved Southern California radio personality Dave Randall has announced his retirement. Randall, currently heard weekdays on 95.1 KBBY and 103.3 KRUZ in Ventura, will sign off for the final time at the end of July, concluding a storied broadcast career that More

WZGV Charlotte Rebrands as InsideTheGame.bet
WZGV-AM in Charlotte
WZGV-AM in Charlotte
WZGV-AM, formerly known as "ESPN Charlotte 730 The Game," has officially rebranded as "InsideTheGame.bet," becoming the first station in the Charlotte market dedicated to sports betting content. The station's new identity launches in partnership with VSiN, The Sports Betting More

Ray Hopkins Elected to Board of Broadcasters Foundation
Ray Hopkins
Ray Hopkins
The Broadcasters Foundation of America has announced the election of Ray Hopkins, President of Paramount U.S. Distribution, to its Board of Directors. With more than three decades of experience in the media industry, Hopkins brings extensive leadership and distribution expertise to the Foundation's mission More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement