Microsoft Advertising Joins RAB for Live Presentation
| RADIO ONLINE | Friday, February 19, 2021 |
|
 RAB Business Accelerated |
As part of RAB's Business Accelerated series, RAB hosts Microsoft Advertising for a live-video presentation entitled "Marketing with Purpose: Driving Growth Through Trusted Brand Experiences." The events of 2020 have driven brands across various industries to reshape their business models and include brand values and authenticity at the core of business. By achieving authenticity, brands need to better understand and act on their customers' values.
In this presentation, MJ DePalma, head of multicultural & inclusive marketing, Microsoft Advertising, will share data and insights that lead to the imperatives for brands to build trust with authenticity and inclusion. DePalma will also highlight brand success stories that leverage Microsoft technology. Broadcasters will gain insights to help them create authentic and human-centered campaigns for their clients.
The live presentation will be taking place at noon CT on March 10. For RAB members, registration for this live-video presentation is free. The presentation will also be available for on-demand viewing. To register, click here.
