Eastlan Now Continuous in Laurel-Hattiesburg MS

RADIO ONLINE | Tuesday, March 30, 2021 | 6:46pm CT

Eastlan

Laurel-Hattiesburg, MS, will be the newest continuously rated radio market in the U.S. as Eastlan's service to the market begins on April 1. "We've been studying our ratings ROI and crunching the numbers for a long time. We decided that switching to Eastlan is the only move that makes economic sense for us," said Blakeney Communications President/CEO Larry Blakeney in Laurel-Hattiesburg.

He added, "We believe Eastlan's continuous year-round measurement, higher sample rates, monthly ratings updates and compatibility with the software systems used by most media buyers make it an easy choice for small and medium markets like ours."

"We remain solely focused on our 'Radio First' mission -- helping radio broadcasters like Blakeney Communications prove the resiliency of radio," added Eastlan President/CEO Mike Gould. "Our agency partners are becoming increasingly reliant on Eastlan to help complete the radio picture both locally and nationally in markets just like Laurel-Hattiesburg. The notion of a single source as ratings currency for all radio markets is completely antiqued. We now live in a world where radio cannot be reliably bought using a single data provider."