Podtrac Releases Weekly Podcast Data Through April 4

Podtrac

According to Podtrac's weekly podcast data through April 4, downloads fell over the previous week by 2% and rose 7% over the corresponding period last year for Podtrac measured shows. The History category showed the strongest growth week-over-week at +5%. The Society & Culture category showed the weakest growth week-over-week at -7%.

Download growth for the 52-week period from March 30, 2020 to April 4, 2021 was up 7% across all Podtrac measured podcasts. Week-over-week download growth for the week of March 29-April 4, was down 2% across all Podtrac measured podcasts.

Download growth for the 52-week period from March 30, 2020 to April 4, 2021 was +9% for Arts, -11% for Business, +26% for Comedy, -13% for Education, +14% for History, +1% for News, -8% for Science, -2% for Society & Culture, +11% for Sports, and +61% for True Crime.

Week-over-week download growth for the week of March 29-April 4 was 0% for Arts, 0% for Business, -2% for Comedy, -2% for Education, +5% for History, -1% for News, -4% for Science, -7% for Society & Culture, -3% for Sports, and +2% for True Crime.

Latest Radio Stories

Valentine Returns to Hubbard as Alexandria-Wadena GM

Kris Valentine

Hubbard Radio has named Kris Valentine as General Manager of its Alexandria and Wadena, MN operations, returning him to the markets where he served as Operations Manager from 2020 to 2023. He and his wife, Chelsea, will also bring the "Kris & Chelsea" show back to mornings on Country KIKV-FM (100.7 KIK-FM). More

Cumulus Plans ZoneCasting Launch at Boston's WXLO

WXLO-FM (104.5 XLO) in Boston

Cumulus Media plans to introduce ZoneCasting technology at WXLO-FM (104.5 XLO) in Boston during the first quarter of 2027, enabling the station to air different commercials simultaneously in separate geographic portions of the market. The deployment, announced in partnership with Aktira, will allow WXLO More

Pacific Media Group Names Grimes Radio Division President

Sherri Hamamura Grimes

Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager

Matt ''Brodie'' Lesley

SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models

Interactive Advertising Bureau (IAB)

The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening

iHeartRadio

iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

Return to Menu

Podtrac Releases Weekly Podcast Data Through April 4

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

Podtrac Releases Weekly Podcast Data Through April 4

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®