Home Login RADIO ONLINE RSS Facebook
Advertisement

Podtrac Releases Weekly Podcast Data Through April 4


Podtrac
Podtrac

According to Podtrac's weekly podcast data through April 4, downloads fell over the previous week by 2% and rose 7% over the corresponding period last year for Podtrac measured shows. The History category showed the strongest growth week-over-week at +5%. The Society & Culture category showed the weakest growth week-over-week at -7%.

Download growth for the 52-week period from March 30, 2020 to April 4, 2021 was up 7% across all Podtrac measured podcasts. Week-over-week download growth for the week of March 29-April 4, was down 2% across all Podtrac measured podcasts.

Download growth for the 52-week period from March 30, 2020 to April 4, 2021 was +9% for Arts, -11% for Business, +26% for Comedy, -13% for Education, +14% for History, +1% for News, -8% for Science, -2% for Society & Culture, +11% for Sports, and +61% for True Crime.

Week-over-week download growth for the week of March 29-April 4 was 0% for Arts, 0% for Business, -2% for Comedy, -2% for Education, +5% for History, -1% for News, -4% for Science, -7% for Society & Culture, -3% for Sports, and +2% for True Crime.

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More
Advertisement

Nielsen Names Julie DeTraglia Insights Chief
Julie DeTraglia
Julie DeTraglia
Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

Cumulus Renews ''John Phillips Show'' on KABC & KFSO
John Phillips & Randy Wang
John Phillips & Randy Wang
Cumulus Media has renewed "The John Phillips Show" under a new multi-year agreement, keeping the afternoon talk program on KABC and KSFO. Hosted by John Phillips and Randy Wang, the show airs weekdays from 12-3pm on the News/Talk outlets serving Los Angeles and San Francisco. Phillips, More

Blackburn Media Taps Production Vault Platform
OrbytMedia
OrbytMedia
Orbyt Media has announced a strategic partnership connecting Blackburn Media with Production Vault, expanding access to production and imaging tools across Blackburn's radio stations in Canada. Under the agreement, Blackburn Media will use Production Vault to support station More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement