IBA National Cash Contest Generates 13x ROI for Stations

RADIO ONLINE | Tuesday, April 13, 2021

Independent Broadcasters Association

The Independent Broadcasters Association's (IBA) first national cash contest exceeded all expectations for driving new revenue from local advertiser sponsorships. The two hundred member stations participating in the Spring, 2021 contest have seen an average of 13 times return on their investment. The on-air contest will launch on April 19 and run for eight weeks (Monday-Friday), with a $1,000 cash prize given to one lucky listener of an IBA-member station.

IBA is already locking down plans for a second contest for Fall. Any IBA member of record on July 1 will be eligible to participate in the Fall contest. The investment is $250 per station, plus the IBA membership fee.

"This contest is an example of how important the IBA is, and how the scale of many stations working together can create enormous opportunities," said IBA President Ron Stone and CEO of Adams Radio Group. "Every independent station that is not already a member should be thinking hard about becoming one. The IBA has generated over $3,500,000 in new revenue for members since forming last June, and that figure is projected to grow another $700,000 following our first cash contest. IBA membership has saved stations substantial money in many other areas, as well."

The IBA cash contest is produced by IBA member station volunteers. Vipology will serve as an independent source for all random drawings. Content leadership and management was provided by Renda Broadcasting's Steve Granato, Ron Antil, and Alan Serena and Adams Radio Group's JJ Fabini.

Stations that missed participating in the spring contest can sign up for IBA membership at www.iba.media by July 1 to participate in the Fall. Stations must be an IBA member to participate.