Home Login RADIO ONLINE RSS Facebook
Advertisement

GM Announces Increased Commitment to Black-Owned Media


The National Association of Black Owned Broadcasters
The National Association of Black Owned Broadcasters

General Motors has announced that it will increase its spending with Black-owned media to 2% in 2021, 4% in 2022, and with a goal of 8% by 2025. The National Association of Black Owned Broadcasters (NABOB) praised the announcement, that on May 14, GM will hold a dedicated upfront with diverse media owners ahead of the traditional media marketplace. This move follows a virtual meeting between the leadership of GM and NABOB members, representing the largest Black-owned broadcast companies, on April 13.

In the meeting representing GM were: Mary Barra, CEO of GM, Deborah Wahl, Global Chief Marketing Officer of GM, Heather Stewart, Global Director of Media and Marketing of GM, Telva McGruder, Chief Diversity Officer of GM, and several other senior GM executives. Representing NABOB were: DuJuan McCoy, CEO, Circle City Broadcasting; Cathy Hughes, Founder and Chairman of the Board, Urban One; Alfred Liggins, CEO, Urban One; Howard Robertson, CEO, Spotset; Chesley Maddox-Dorsey, CEO, AURN/A Wonder Media; Sherman Kizart, Managing Director, Kizart Media Partners, and Jim Winston, President of NABOB.

In the meeting, Mary Barra advised NABOB that GM would be making the increased marketing expenditures with Black-owned media that were recently announced. She stated that the GM team represented at the meeting would continue the dialogue and engagement with NABOB that began last year with the creation of the Gia Peppers radio program, and she requested our assistance in reaching the marketing expenditure goals that GM has established.

In subsequent conversations, Deborah Wahl advised Sherman Kizart and Jim Winston that the commitments to be discussed at the May 14 upfront are already in motion.

Regarding GM's commitment, Jim Winston said, "The meeting with Mary Barra and the senior leadership of GM was very positive. By laying out a commitment to substantially increase their spending with Black-owned media, GM recognized that the long-term solutions for reaching true diversity, equity, and inclusion in all aspects of our society must include a commitment from corporate America to do much more business with Black-owned businesses."

Winston added, "Black communities can never break the cycle of poverty unless Black-owned businesses move into the mainstream of American business. GM's commitment to substantially increase its marketing expenditures with Black-owned media is a very important step."

Advertisement

Latest Radio Stories

Smart Speakers Surge as Moms Turn to Tech for Assistance
Edison Research
Edison Research
Forty-six percent of U.S. moms own a smart speaker, up from 33% last year, according to the Moms and Media 2021 study just released by The Research Moms of Edison Research. The latest installment of the annual report shows just how much U.S. moms More

Saga Communications Q1 Net Revs Down 14.5% to $22.3M
Saga Communications
Saga Communications
Saga Communications reported first quarter net revenue fell 14.5% to $22.3 million from $26.1 million in 2020. Station operating expense decreased $3.3 million to $18.9 million, while station operating income dropped 14.5% to $4.7 million from $5.5 More

WBZ/Boston Wins Two Regional Murrow Awards
iHeartMedia Boston announced today that WBZ NewsRadio, Boston's News Radio, has won two Regional Edward R. Murrow Awards in the categories of Best Newscast and Continuing Coverage. WBZ NewsRadio will celebrate its 100th anniversary later this year, More
Advertisement

WBAL Earns Two RTDNA Regional Murrow Awards
WBAL
WBAL
Hearst Radio's WBAL NewsRadio 1090/FM 101.5 earned recognition today from the Radio Television Digital News Association with a pair of Regional Edward R. Murrow Awards. Awarded annually since 1971, the prestigious Edward R. Murrow Awards are named More

Erika Jay Joins Q92.9/Pittsburgh for Middays
Erika Jay
Erika Jay
Pittsburgh's Q92.9 WLTJ-FM has tapped Erika Jay for middays. Jay comes to Steel City Media from WOGI-FM where she hosted mornings for the past six years. "I am so excited to join Steel City Media and become part of the on-air talent," said Jay. More

Cumulus Media Q1 Total Revenue Down 11.5%, Loss Widens
Cumulus Media
Cumulus Media
Cumulus Media reported first quarter total revenue declined 11.5% to $201.7 million from $227.9 million in 2020. On a same station basis and excluding political, total revenue dropped 9.5%. Adjusted EBITDA fell 67.8% to $8.9 million from $27.7 More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement