Coleman Insights Reveals More SuperStudy 3 Findings

RADIO ONLINE | Tuesday, May 4, 2021 | 4:51pm CT

Coleman Insights Contemporary Music SuperStudy

Coleman Insights has released its second round of findings from its annual Contemporary Music SuperStudy in the "Tuesdays With Coleman" blog, "Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3" by Coleman Insights President Warren Kurtzman. Among this week's highlights:

• Pop has been the genre with the biggest share of the Top 100 in every Contemporary Music SuperStudy, and its 40% performance this year represents an increase from 35% last year

• Hip Hop and R&B looks even stronger this year than in the two previous studies

• Among Suburban consumers, Country's fortunes have clearly changed. Last year, Country's 27% presence in the Top 100 among Suburban consumers represented a tripling from 9% in the first Contemporary SuperStudy; this year, the same figure plummeted to 7%

Registration is now open for the Contemporary Music SuperStudy 3 Deep Dive Webinar on Thursday, May 13th at 2pm ET by clicking here.