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Top Ten Most Recalled Brands in Podcast Advertising Q1 2021


Edison Research Podcast Consumer Tracker
Edison Research Podcast Consumer Tracker

Edison Research has revealed the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company's podcast research service. The list is part of an expanding brand tracking function of the subscription service.

"The Podcast Consumer Tracker is the only service that measures the entire space from the listener's perspective," noted Edison Research SVP Tom Webster. "It was a natural extension to fold in consumer recall of the medium's biggest advertisers."

The Podcast Consumer Tracker measures the weekly reach and demographics of all leading podcast producers, as well as sales targeting and behavioral information about their U.S. audiences. The new brand tracker feature ranks podcasting's leading advertisers by asking weekly podcast listeners to name all of the brands they remember hearing in podcasts over their last week of listening. The service also measures aided recall of a sample of the most-advertised brands in podcasting.

The top ten most recalled brands in podcast advertising in Q1 2021:

  1. HelloFresh
  2. Manscaped
  3. BetterHelp
  4. Audible
  5. MeUndies
  6. Squarespace
  7. GEICO
  8. Spotify
  9. MyPillow
  10. (tie) Amazon, ZipRecruiter

The Podcast Consumer Tracker Q1 data is based upon 2,000 online interviews with weekly podcast consumers in the U.S.,t ages 18 and older. Brand ranking based upon unaided, verbatim recall of brands advertising in podcasts listened to in the last week. Interviews were conducted in English and Spanish from January 1, 2021 to March 3. All respondents reported listening to podcasts in the last week. Data weighted using The Infinite Dial 2021 from Edison Research and Triton Digital.

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