Home Login RADIO ONLINE RSS Facebook
Advertisement

Broadcasters Pledge Support for Vaccine Awareness June 4


National Association of Broadcasters
National Association of Broadcasters

As founding members of the Biden Administration's COVID-19 Community Corps, the National Association of Broadcasters (NAB) is urging all local radio and television stations to help kick off a National Month of Action beginning June 4 to provide COVID-19 vaccine education and help ensure all Americans understand the importance of getting vaccinated.

Organized by the White House and the U.S. Department of Health and Human Services (HHS), the National Month of Action is aimed at providing 160 million Americans, or 70 percent of adults 18 and older, with at least one vaccination shot by July 4. The campaign will focus on providing more vaccination education and outreach through various mediums, ensuring easier and more equitable access to vaccinations, and encouraging vaccines through incentives provided by businesses and employers.

Broadcast stations have dedicated significant time and resources to educating their communities on the facts surrounding COVID-19 vaccines. NAB is asking stations to specifically mobilize on June 4 to shine a light on the importance of vaccines in our country's return to normalcy. Examples of broadcasters' education efforts include:

  • Hosting medical professionals on air to answer listener and viewer questions

  • Using online platforms, such as websites and social media, to share information about vaccines

  • Hosting live phone banks to answer listener and viewer questions

  • Hosting a mobile vaccine event at the station or in the community

  • Inoculating a station or community personality live on the air

Stations are encouraged to direct their listeners and viewers to vaccine.gov to find out where and when vaccines are available.

"I am incredibly proud of the efforts by local radio and television stations to educate and inform the American public about coronavirus over the past year," said NAB President and CEO Gordon Smith. "Now, with the end of the pandemic in sight, they are once again answering the call to help keep all of us safe. Broadcasters will be on the front lines to promote vaccine awareness and encourage Americans to take this lifesaving step that will protect themselves, their loved ones and their communities."

Broadcast stations' efforts to kick off a national month of action continue their ongoing work to inform the public about COVID-19, educate about the safety and efficacy of vaccination and promote efforts to bring about the end of the pandemic. Smith recently testified before the Senate Commerce Committee's Subcommittee on Communications, Media, and Broadband on broadcasters' efforts to provide trusted, reliable vaccine information.

Advertisement

Latest Radio Stories

Audacy: Optimizing Audio Increases Return on Ad Spend
Results from Audacy's new research: "The Audio Amplification: The Return on Ad Spend" confirm that a slight shift of advertiser dollars to optimize audio brings significant returns across various industries. Conducted in partnership with Neustar, a More

Hubbard Chicago Ups Mary Eileen Weber to Director of Sales
Mary Eileen Weber
Mary Eileen Weber
Hubbard Chicago promotes veteran sales manager Mary Eileen Weber to Managing Director of Sales for its local cluster there. Most recently, she was Senior Director of Sales and Strategy for 2060 Digital Chicago. In her new position, she will lead the More

WayFM Adds Thompson as Vice President of Technology
Steven Thompson
Steven Thompson
Colorado Springs-based Way Media adds Steven Thompson as Vice President of Technology. He most recently served as VP of Technology for Hope Media Group and KSBJ/Houston for several years, and previously had stints with CNN in Atlanta and the USA More
Advertisement

American Music Fairness Act Introuced by Two Senators
Rep. Darrell Issa and Rep. Ted Deutch
Rep. Darrell Issa and Rep. Ted Deutch
Rep. Ted Deutch (D-FL-22) and Rep. Darrell Issa (R-CA-50) were joined on Capitol Hill by several artists today -- including Dionne Warwick, Sam Moore and others -- to introduce the American Music Fairness Act. The legislation would impose a More

Mike Hoss Named Saints Play-By-Play Announcer on WWL
Mike Hoss
Mike Hoss
Mike Hoss is named play-by-play announcer for the New Orleans Saints game day broadcasts on WWL-AM & FM, the flagship station of the team. He'll join color analyst and Saints all-time leading rusher Deuce McAllister in the booth. In addition to More

Donnie Simpson Takes on Sunday Radio in Charlotte
Donnie Simpson
Donnie Simpson
"The Donnie Simpson Weekend Show" will launch this Sunday, June 27 and every Sunday thereafter on Radio One's WOSF (105.3 RNB) in Charlotte. Simpson currently hosts afternoons on WMMJ in the DMV area with co-host Tony Perkins. The two-hour weekend More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement